Growth Leader: Demand Gen & PLG + Stock Options

Kota; Dublin; Hybrid; EUR 90,000 - 150,000; Full time

Benefits offered by this job

Stock options

Health Insurance

Life assurance (country dependent)

Pension match (up to 5%)

WFH stipend

Job summary

Kota is seeking a growth-focused leader to run our demand engine, spanning paid, organic, lifecycle, and partner-led programs. You will set strategy, execute hands-on across channels, and own results from first touch to revenue. As we prove the engine, you’ll build and mentor the team.

Two buyer motions exist: Platform for HR/Finance leaders, and Embed via partners. You will unify marketing across both, guiding expansion across the UK, Ireland, and Europe.

Qualifications

• 6+ years leadership or leading B2B demand generation with pipeline ownership.
• Hands-on paid media expertise on LinkedIn and Google; able to run campaigns.
• Proven SEO and content-led growth, with a view on AI search changes.
• Strong data fluency: build analyses, own attribution, present results to leadership.

Responsibilities

• Define demand generation strategy and pipeline targets for Kota Platform and Kota Embed.
• Lead paid acquisition across LinkedIn, Google Search, and emerging channels with a bias toward conversion.
• Own organic growth: SEO, content, and website as a conversion engine.
• Oversee funnel from lead to MQL to SQL to closed revenue; manage routing and handoffs to Sales.
• Build and manage lifecycle/nurture programs and partner marketing for Embed.

Skills

Leadership experience

B2B demand generation

Paid media

SEO growth

Data analytics

Communication

Growth marketing

Startup experience

Tools

HubSpot

Google Ads

LinkedIn Ads

SEO tools

Job description

Kota is seeking a growth-focused leader to run our demand engine, spanning paid, organic, lifecycle, and partner-led programs. You will set strategy, execute hands-on across channels, and own results from first touch to revenue. As we prove the engine, you’ll build and mentor the team.

Two buyer motions exist: Platform for HR/Finance leaders, and Embed via partners. You will unify marketing across both, guiding expansion across the UK, Ireland, and Europe.