Senior Demand Generation Manager - International

Tremendous; Ireland; Remote; EUR 105,000 - 132,000; Full time

Benefits offered by this job

Fully remote

Job summary

Tremendous is seeking a Senior Demand Generation Manager, International to grow our EU presence and test opportunities in other strategic markets. You will own regional marketing strategy, prioritize markets and audiences, and drive qualified leads to bring new customers onto our platform.

You'll partner with sales and global teams to adapt messaging, run regional campaigns, and build a credible local presence across Europe, APAC, and LATAM when appropriate. Fully remote role.

Qualifications

• 7+ years of B2B demand generation or growth marketing experience.
• Experience tailoring marketing strategies to individual countries and testing opportunities in new markets.
• Strong understanding of paid media, organic acquisition, and lifecycle marketing.
• Hands-on experience running webinars, events, partnerships, or other regional programs.
• Strong analytical skills using CRM and analytics to understand funnel performance.
• Proven ability to align sales and marketing around shared priorities.
• Proactive experimentation with data-driven direction.
• Clear written and verbal communication; able to explain results and recommendations.

Responsibilities

• Set regional priorities: Own the international marketing plan with strategy and sales input.
• Test new markets: Create fast, cost-effective tests to gauge demand in additional regions.
• Coordinate campaigns: Brief global owners, align on regional priorities, drive execution.
• Shape local messaging: Adapt campaigns and content for international buyers.
• Drive localization: Prioritize languages, pages, and regional content.
• Run regional programs: Plan webinars, partnerships, conferences, and events.
• Partner with sales: Align campaigns with regional sales priorities and feedback.
• Own regional results: Report on leads and signups and inform scaling decisions.

Skills

B2B demand gen

International programs

Paid media

Organic acquisition

Lifecycle marketing

Webinars & events

CRM analytics

Sales alignment

Tools

CRM tools

Job description

Tremendous is the global platform built for businesses to send thousands of payouts to anyone, anywhere, for free. We're trusted by 20,000 organizations like Atlassian, MIT, and United Way to deliver gift cards and money to millions of recipients worldwide.

Our customers (researchers, marketers, HR teams, nonprofits, and platform businesses) rave about how fast and easy Tremendous is to use. Check out our ratings on G2.

Tremendous is profitable and growing without outside investors. We're a fully remote, high-documentation, low-meeting culture, which means more time for what matters in both your professional and personal life. The team agrees– our employee NPS is in the high 80s.

About The Role

We’re looking for a Senior Demand Generation Manager, International to grow our business across Europe and test opportunities in other strategic markets. You’ll own regional marketing strategy. Based on the input from strategy & sales, you decide which markets, audiences, and programs to prioritize to generate qualified leads and bring new customers directly onto our platform.

You’ll partner with sales and our global marketing teams to turn those priorities into campaigns, adapt messaging for local audiences, and build a credible presence in key markets. Our global channel owners manage paid, organic, and lifecycle execution; you’ll guide regional needs and directly run programs such as webinars, partnerships, and events.

What You'll Do

• Set regional priorities: Own the international marketing plan, partnering with sales and strategy to identify the markets, audiences, and programs most likely to drive growth.
• Test new markets: Develop fast, cost-effective tests to assess demand in additional markets across EMEA, APAC, and LATAM, and recommend where to invest.
• Coordinate campaigns: Brief global paid, organic, and lifecycle owners on regional priorities, partner on execution, and use results to improve performance.
• Shape local messaging: Bring customer and market insights to product marketing and content to adapt campaigns, creative, and content for international buyers.
• Drive localization: Prioritize languages, website pages, and content, partnering with web and sales to create a credible local presence.
• Run regional programs: Plan and execute webinars, association and media partnerships, conferences, and other programs that benefit from dedicated regional ownership.
• Partner with sales: Align campaigns with regional sales priorities and build a feedback loop on lead quality and conversion.
• Own regional results: Report on qualified leads and self-serve signups against targets, with visibility into downstream pipeline and customer acquisition. Use data to decide what to scale, adjust, or stop.

What You'll Bring

• 7+ years of B2B demand generation or growth marketing experience, including ownership of international programs that drive qualified leads and pipeline.
• Experience tailoring marketing strategies to individual countries and testing opportunities in new markets.
• Strong understanding of paid media, organic acquisition, and lifecycle marketing, with the ability to evaluate results.
• Hands-on experience running webinars, events, partnerships, or other regional marketing programs.
• Strong analytical skills and comfort using CRM and analytics tools to understand funnel performance and guide investment decisions.
• Proven ability to align sales and marketing partners around shared priorities and move work forward across teams.
• A proactive approach to experimentation, with the judgment to change direction when results warrant it.
• Clear written and verbal communication, including the ability to explain results, tradeoffs, and recommendations.
• Fluency in additional languages, particularly French, Spanish, or German, is a plus.

What's Cool About The Role

• Competitive pay and equity. Base salary for this role: €105k - €132k.
• Fully remote.
• Great culture. Read more about how we work in our public handbook.

Compensation Range: €105K - €132K