Senior Manager, Global Campaigns - SMB

Bentley Systems; Ireland; Hybrid; EUR 90,000 - 130,000; Full time

Job summary

Bentley Systems is seeking a Senior Manager, Global Campaigns in Dublin to lead cross-functional, end-to-end campaigns for the small business segment. This role requires data-driven decision making and a hands-on approach to scale the global campaigns function.

You will own brief-to-retrospective cycles, drive optimization with AI-assisted workflows, and collaborate with sales to align pipeline goals with activation. Hybrid work with 1-2 days in Dublin.

Qualifications

• 7-10 years in integrated campaign management, demand generation, or growth marketing in B2B.
• Proven track record owning multi-channel campaigns end-to-end.
• Growth mindset: hypotheses, tests, data-driven decisions.
• Strong media literacy to brief channel teams and drive quality outputs.
• Comfort with ambiguity and building structure in build-phase environments.
• Experience with marketing automation and project tools.
• Curiosity about AI and automation to improve workflows.
• Experience with SMB or small business segments a plus.
• Experience in enterprise software/infrastructure a plus.

Responsibilities

• Own campaigns end-to-end: brief, production schedule, gate reviews, launch, optimization, retrospectives.
• Lead test-and-learn initiatives with hypotheses and in-flight design of A/B tests.
• Hold performance reviews and biweekly optimization meetings with channel teams.
• Translate data into clear leadership narratives showing outcomes and actions.
• Connect campaign activity to pipeline, conversion, and awareness metrics.
• Create global playbooks for field teams to localize and activate regions.
• Lead campaign kickoffs and coordinate inputs with stakeholders.
• Coordinate with Sales and SDR on launches and follow-up timing.
• Design campaigns for the small business segment with tailored messaging and offers.
• Collaborate with small business sales leadership on timing and qualification criteria.
• Explore AI tools to automate workflows, reporting, and briefing.
• Maintain and iterate AI agents in the campaign workflow.
• Identify bottlenecks and explore AI-driven solutions.
• Minimal travel required (1-2x per year).

Skills

Campaign management

Growth marketing

Data-driven decision making

Cross-functional leadership

A/B testing

Tools

Marketo

Salesforce

Jira

Asana

ClickUp

Job description

Location:

Hybrid 1-2 days per week in Dublin, Ireland.

Position Summary:

Bentley Systems is building a world-class Global Campaigns function to drive integrated, full-funnel campaigns across its strategic growth priorities in infrastructure engineering software. We are looking for a Senior Manager, Global Campaigns, based in Dublin, to help lead that build. This role owns campaigns focused on our small business segment and works closely with sales teams to turn pipeline goals into activation. This is a role for a seasoned campaign strategist who thinks like a growth marketer, someone who understands the full funnel from awareness to pipeline, obsesses over what moves the needle, and orchestrates multi-channel campaigns across all marketing channels. You own campaigns from brief to retrospective, bring data-driven thinking to every decision, and know how to hold a cross-functional team accountable without micromanaging it. We are actively building AI-powered workflows into how we run campaigns, using agents to accelerate copy production, automate reporting, and streamline coordination. We want someone genuinely curious about what can be automated and interested in helping maintain and evolve those systems. We are in build mode; the right person is comfortable being hands‑on while the team scales.

Responsibilities:

• Campaign Strategy & Performance


• Own campaigns end-to-end, brief development, production schedule, gate reviews, launch, in-flight optimization, and retrospective.


• Bring a test-and-learn mindset, propose hypotheses, design A/B tests, and make data-driven optimization decisions in-flight.


• Own performance reviews and biweekly optimization meetings with channel teams, analyze KPIs, propose pivots, drive decisions.


• Build performance narratives for leadership, translating data into clear stories about what's working and what we're doing about it.


• Connect campaign activity to business outcomes, pipeline contribution, closed-won, conversion rates, and awareness metrics, not just channel metrics.


• Cross-Functional Orchestration & Playbooks


• Create global campaign playbooks for field marketing teams to localize and activate their regions.


• Lead campaign kickoffs and gate reviews, serving as the primary interface with key marketing stakeholders to coordinate inputs, manage review cycles, and keep everyone aligned.


• Coordinate with Sales and SDR teams on launch briefings, talk tracks, and lead follow-up timing.


• Design and own campaigns tailored to the small business segment, adapting messaging, offers, and channel mix to shorter sales cycles and smaller deal sizes.


• Partner closely with small business sales leadership to align campaign timing, lead volume, and qualification criteria with sales capacity.


• AI & Automation


• Actively explore how AI tools and agents can improve campaign workflows, copy production, reporting, asset coordination, and briefing.


• Help maintain and iterate on AI agents built into our campaign production workflow.


• Identify what slows the team down and ask whether AI can solve it, bring ideas and experiment.


• Minimal travel (1-2x per year) may be required.


• Requires sitting or standing at will while performing work on a computer (or any other physical requirements ( ).

Qualifications:

• 7-10 years in integrated campaign management, demand generation, or growth marketing in a B2B environment.


• Proven track record owning multi-channel campaigns end-to-end, brief to launch to optimization, not just one part of the funnel.


• Growth marketing mindset, you think in hypotheses, design tests, use data to make decisions, and know the difference between a metric and an insight.


• Strong media literacy enough to brief channel teams, ask the right questions, and drive quality outputs.


• Comfort with ambiguity and build-phase environments, you create structure rather than waiting for it.


• Familiarity with marketing automation (Marketo, CRM (Salesforce), and project management tools (ClickUp, Asana, Jira)


• Genuine curiosity about AI and automation eager to help build and maintain the systems that make the team faster.


• Experience running campaigns for a small business or SMB segment, or working in close partnership with sales teams on pipeline and lead handoff, a plus.


• Enterprise software, infrastructure, or technical industry background a plus.

What We Offer:

• A great Team and culture - please see our colleague video .


• An exciting career as an integral part of a world-leading software company providing solutions for architecture, engineering, and construction - watch this short documentary about how we got our start.


• An attractive salary and benefits package.


• A commitment to inclusion, belonging and colleague wellbeing through global initiatives and resource groups.


• A company committed to making a real difference by advancing the world's infrastructure for better quality of life, where your contributions help build a more sustainable, connected, and resilient world. Discover our latest user success stories for an insight into our global impact.

About Bentley Systems

Around the world, infrastructure professionals rely on software from Bentley Systems to help them design, build, and operate better and more resilient infrastructure for transportation, water, energy, cities, and more. Founded in 1984 by engineers for engineers, Bentley is the partner of choice for engineering firms and owner-operators worldwide, with software that spans engineering disciplines, industry sectors, and all phases of the infrastructure lifecycle. Through our digital twin solutions, we help infrastructure professionals unlock the value of their data to transform project delivery and asset performance.

Opportunity Employer:

Bentley is proud to be an equal opportunity employer and considers for employment all qualified applicants without regard to race, color, gender/gender identity, sexual orientation, disability, marital status, religion/belief, national origin, caste, age, or any other characteristic protected by local law or unrelated to job qualifications.

Equal Opportunity Employer/Minorities/Females/Veterans/Disabled