Global Head of Field Marketing & ABM Events

Zoom Communications; Dublin; Hybrid; EUR 88,700 - 155,200; Full time

Job summary

Zoom seeks a Global Head of Field & Strategic Events to design and build this function from scratch in a hybrid role based in Amsterdam or Dublin. You will set the strategy, build the team, and own the pipeline through flagship events and tiered ABM motions.

You will lead a global field marketing strategy, scale regional teams, manage budgets, and report pipeline contributions to senior leadership. This is a founding leadership role at a high-growth SaaS company.

Qualifications

• 8+ years in field marketing, ABM, or integrated marketing.
• 3+ years in a people leadership role.
• Proven track record building a field and ABM function from the ground up, across multiple regions.
• Hands-on experience running a tiered ABM motion: 1:1, 1:few, 1:many/ABX.
• Experience owning a budget and reporting pipeline contribution to senior leadership.
• Strong cross-functional collaboration with Demand Generation and Sales Development.
• SaaS or B2B tech background; HR tech/employee experience is a plus.
• Confident in presenting performance data and strategy to leadership.

Responsibilities

• Define the global field marketing and strategic events strategy as a tiered ABM motion.
• Lead strategy for our global hero events programme, such as Workvivo Engage.
• Own a pipeline number and generate/accelerate pipeline across all account tiers.
• Lead and scale the regional field marketing team globally.
• Build regional field calendars and account plans with local field marketers.
• Own the field and events budget and ensure pipeline efficiency.
• Build the handoff process with Sales Development and Sales for timely follow-up.
• Partner with Revenue Operations on attribution and lead routing.
• Build playbooks/processes to scale as the function grows.
• Represent field, events, and ABM performance in leadership reporting.

Job description

Zoom seeks a Global Head of Field & Strategic Events to design and build this function from scratch in a hybrid role based in Amsterdam or Dublin. You will set the strategy, build the team, and own the pipeline through flagship events and tiered ABM motions.

You will lead a global field marketing strategy, scale regional teams, manage budgets, and report pipeline contributions to senior leadership. This is a founding leadership role at a high-growth SaaS company.