EMEA Growth Marketing Lead — Hybrid Dublin & Equity

Theory; Dublin; Hybrid; EUR 120,000 - 180,000; Full time

Benefits offered by this job

Health insurance

Cycle to work scheme

Equity

Flexible PTO

Job summary

Omni is seeking a Head of Growth Marketing, EMEA, to own the regional demand engine and pipeline strategy. You will lead a small team, partner with sales, BDRs, partnerships, and product marketing, and work with the Global Events team on flagship regional initiatives. This role reports to the Director, Global Growth.

You will drive multi-channel programs, manage local events and ABM initiatives, and own the EMEA marketing budget, forecasting ROI and optimizing spend across markets.

Qualifications

• 6+ years in B2B SaaS marketing.
• 2+ years managing marketers directly.
• Hands-on experience across field and events, ABM, partner marketing, and paid digital.

Responsibilities

• Own the EMEA pipeline target and regional growth plan.
• Develop markets by stage and allocate budget across channels.
• Plan and run multi-channel programs including events, ABM, and paid digital.
• Partner with EMEA sales leadership, BDRs, and product marketing.
• Forecast spend and measure ROI; reallocate as needed.
• Lead and coach a small growth marketing team while staying hands-on.

Skills

B2B SaaS marketing

Demand generation

Growth marketing

Pipeline ownership

Team leadership

CRM & marketing automation

Budget forecasting

Tools

Salesforce

HubSpot

Job description

Omni is seeking a Head of Growth Marketing, EMEA, to own the regional demand engine and pipeline strategy. You will lead a small team, partner with sales, BDRs, partnerships, and product marketing, and work with the Global Events team on flagship regional initiatives. This role reports to the Director, Global Growth.

You will drive multi-channel programs, manage local events and ABM initiatives, and own the EMEA marketing budget, forecasting ROI and optimizing spend across markets.