Global Demand Gen Manager

watchguard; Cork; Presencial; EUR 70.000 - 110.000; Jornada completa

Descripción de la vacante

WatchGuard seeks a Demand Generation Manager to own the global MQL number through a digital‑first demand engine. You will manage paid search, paid social, display and third‑party channels, optimizing spend and quality of MQLs while aligning with ABM targets and cross‑functional marketing peers.

You will orchestrate the ABM motion, partner with marketing operations for precise attribution, and lead a team to scale webinar and virtual events as part of the demand ecosystem.

Formación

• Experience managing paid search, paid social and display advertising campaigns.
• Familiarity with ABM (account-based marketing) and intent data is a plus.
• Strong budgeting and spend optimization skills across digital channels.
• Collaborative skills across product marketing, field marketing and channel marketing.

Responsabilidades

• Own the paid search, paid social, display advertising, and third‑party syndication campaigns to drive MQLs.
• Lead ABM motion, prioritizing target accounts and personalizing digital targeting.
• Manage advertising budget and ROI across channels, with regular reviews with leadership and finance.
• Partner with marketing operations to ensure accurate MQL tracking and attribution.
• Coordinate with product and channel marketing to align messaging with channel spend decisions.

Descripción del empleo

WatchGuard seeks a Demand Generation Manager to own the global MQL number through a digital‑first demand engine. You will manage paid search, paid social, display and third‑party channels, optimizing spend and quality of MQLs while aligning with ABM targets and cross‑functional marketing peers.

You will orchestrate the ABM motion, partner with marketing operations for precise attribution, and lead a team to scale webinar and virtual events as part of the demand ecosystem.