Digital Marketing Manager: CRO & Web Demand Engine

Malwarebytes

Cork

On-site

EUR 65,000 - 90,000

Full time

4 days ago

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Benefits offered by this job

Comprehensive medical, dental, and vis

Employee Referral Bonus Program

Wellness programs

401k and employer matching for USde

Comprehensive Time Off policy

Do something great for yourself and E

Job summary

ThreatDown is seeking a conversion-obsessed Digital Marketing Manager to own our corporate website as the primary global demand engine. You will drive inbound pipeline by optimizing the site, landing pages, and CRO experiments, using WordPress, HubSpot, and Figma for UX improvements.

You will work with analytics and marketing ops to measure performance across GA4/GTM and multi-channel attribution, translating data into actionable optimization strategies for high-growth cybersecurity initiatives.

Qualifications

5+ years of B2B digital marketing experience with focus on web management, CRO, and pipeline generation.
Strong understanding of B2B buyer journeys, lead qualification, and inbound pipeline mechanics.
Cybersecurity industry experience a plus.

Responsibilities

Own the corporate website as the demand engine to maximize inbound leads and pipeline velocity.
Build, update pages in WordPress and configure forms and tracking integrated with HubSpot.
Design and analyze CRO experiments (A/B and multivariate) to improve conversions.
Monitor analytics and attribution to provide actionable insights on traffic and pipeline.