Global Demand Gen Lead — ABM & Paid Channels (Remote)

Watchguard Technologies; Cork; On-site; EUR 70,000 - 90,000; Full time

Job summary

WatchGuard Technologies in Cork, Ireland is seeking a Demand Generation Manager who owns the global MQL number and scales a digital-first demand engine across paid search, paid social, display, and third-party channels. You will manage the advertising budget and coordinate with product, field, and channel marketing to ensure messaging aligns with go-to-market plays. This hands-on role requires ABM expertise and data-driven decision making, with a focus on ROI and growth.

Qualifications

• 7+ years of digital marketing or demand generation, including team management.
• Experience owning a large digital advertising budget with strong ROI.
• Experience with ABM tools and account-based digital targeting.

Responsibilities

• Own paid search, paid social, display, and third-party syndication to drive MQLs.
• Lead ABM motion using intent data to prioritize target accounts.
• Manage $1M digital advertising budget and monitor pacing.
• Report MQL performance to leadership.
• Oversee vendor relationships and ensure alignment with marketing priorities.

Skills

PPC/SEM

Paid social

ABM strategy

Budget management

Team leadership

MQL/funnel metrics

Third-party media & syndication

Tools

Marketo

Salesforce

CRM platforms

6sense

Job description

WatchGuard Technologies in Cork, Ireland is seeking a Demand Generation Manager who owns the global MQL number and scales a digital-first demand engine across paid search, paid social, display, and third-party channels. You will manage the advertising budget and coordinate with product, field, and channel marketing to ensure messaging aligns with go-to-market plays. This hands-on role requires ABM expertise and data-driven decision making, with a focus on ROI and growth.