Growth-Driven Digital Marketing Manager - Web & CRO

ThreatDown; Cork, Dublin; Remote; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Employee Referral Bonus Program

Wellness programs

401k and employer matching (US)

Job summary

ThreatDown is seeking a conversion-obsessed Digital Marketing Manager to own our corporate website and act as the primary global demand gen engine. You will transform traffic from paid and organic channels into qualified inbound pipeline, with autonomy over web optimization and CRO experiments.

You will work with WordPress, HubSpot, and Figma to design, build, and optimize high-performing web journeys, while monitoring GA4 and GTM analytics to drive measurable pipeline contributions.

Qualifications

• 5+ years of B2B digital marketing experience with focus on web management, CRO, and website-led demand generation.
• Strong understanding of B2B buyer journeys, lead qualification, and inbound pipeline mechanics.
• Advanced, hands-on proficiency in WordPress (CMS, page builders, site architecture).
• Deep expertise in HubSpot (Marketing Hub, forms, landing pages, tracking).
• Solid practical skills in Figma for rapid UX/UI wireframing and web asset creation.
• Data & Analytics: Working knowledge of GA4, GTM, and web testing platforms.

Responsibilities

• Own day-to-day management, architecture, and optimization of the corporate website to maximize inbound lead capture, demo requests, and pipeline velocity.
• Build, manage, and update site pages using WordPress, and configure forms and tracking integrated with HubSpot.
• Design, execute, and analyze continuous A/B and multivariate tests on high-value landing pages, forms, and CTAs.
• Monitor conversion metrics, user behavior, and multi-channel attribution with Marketing Operations to improve pipeline contribution.

Skills

B2B digital marketing

Web management

CRO

WordPress

HubSpot

Figma

GA4

GTM

Data analytics

Tools

WordPress

HubSpot

Figma

Job description

ThreatDown is seeking a conversion-obsessed Digital Marketing Manager to own our corporate website and act as the primary global demand gen engine. You will transform traffic from paid and organic channels into qualified inbound pipeline, with autonomy over web optimization and CRO experiments.

You will work with WordPress, HubSpot, and Figma to design, build, and optimize high-performing web journeys, while monitoring GA4 and GTM analytics to drive measurable pipeline contributions.