Global Brand & Consumer Planning Lead

AIMS International Ireland (Spirit Executive); Dublin; Hybrid; EUR 120,000 - 160,000; Full time

Job summary

William Grant & Sons in Dublin seeks a Global Consumer Planning Lead to shape the consumer planning agenda for its iconic brands, including Hendrick's Gin. Reporting to the Global Head of Consumer Planning, you will translate deep consumer understanding into global plans, priorities and assets that elevate brand and business value.

This hands-on role spans consumer insight, brand strategy, creative judgement and stakeholder management, requiring comfort with data and storytelling to influence

Qualifications

• Experience in consumer or brand planning/strategy at a top agency or in-house.
• Experience with beverage alcohol is an asset.
• Ability to turn consumer insight into brand plans and creative work.
• Strong storytelling and ability to challenge senior stakeholders.
• Comfort working with both data and narrative.

Responsibilities

• Lead consumer planning to shape global brand plans and assets.
• Build a common base of consumer insight across global teams.
• Define consumer target and opportunities in priority markets.
• Embed consumer insight into brand positioning and communications.
• Ensure assets are insight-led and tested before launch.
• Lead ad hoc growth-focused research.
• Follow WG&S governance standards.

Skills

Brand planning

Strategic thinking

Storytelling

Stakeholder management

Data analysis

Job description

William Grant & Sons in Dublin seeks a Global Consumer Planning Lead to shape the consumer planning agenda for its iconic brands, including Hendrick's Gin. Reporting to the Global Head of Consumer Planning, you will translate deep consumer understanding into global plans, priorities and assets that elevate brand and business value.

This hands-on role spans consumer insight, brand strategy, creative judgement and stakeholder management, requiring comfort with data and storytelling to influence