Global Brand Strategy & Communications Lead

Mark Anthony Group; Dublin; On-site; EUR 120,000 - 190,000; Full time

Job summary

Mark Anthony Brands seeks a seasoned leader to drive global brand strategy and communications for White Claw from Ireland. You will anchor consumer insights, shape brand architecture, and direct in-market activation to fuel commercial growth across regions.

Responsibilities include leading a high-performing global team, guiding agency partners, and building scalable brand platforms across PR, social, partnerships and experiences while protecting brand equity and reputation.

Qualifications

• 12+ years of experience driving large scale global marketing programs.
• Proven experience building global brand positioning and strategy, grounded in consumer insight.
• Strong commercial understanding of how brand strategy is executed in market to drive growth.
• Senior global communications leadership and strong reputation judgement.
• Executive influence, measurement discipline and budget ownership.
• Direct experience of leading and developing high performing teams.
• Creativity, resilience, pace and an owner mindset.
• Experience supporting global brands with a strong focus on the U.S. market is highly desirable.

Responsibilities

• Set global brand positioning, architecture and comms strategy for White Claw.
• Lead in-market activation with market teams to drive commercial performance.
• Build integrated brand platforms across PR, earned media, social, creators, partnerships and experiences
• Deliver actionable brand and activation toolkits globally
• Lead agency partners, governance, issues preparedness and reputation response
• Build and lead a high performing global brand and communications team
• Develop and implement our brand purpose ecosystem globally
• Influence annual marketing priorities and market activation plans
• Grow brand health, equity scores and reach across priority markets

Skills

Global marketing leadership

Brand positioning

Consumer insight

Agency management

Cross-market activation

Job description

Mark Anthony Brands seeks a seasoned leader to drive global brand strategy and communications for White Claw from Ireland. You will anchor consumer insights, shape brand architecture, and direct in-market activation to fuel commercial growth across regions.

Responsibilities include leading a high-performing global team, guiding agency partners, and building scalable brand platforms across PR, social, partnerships and experiences while protecting brand equity and reputation.