Global Senior Brand Manager - Premium Spirits

Principle HR; Dublin; On-site; EUR 90,000 - 115,000; Full time

Job summary

Principle HR seeks a Senior Brand Manager for an iconic international premium spirits brand. Based in Dublin City Centre, you will oversee international brand planning, drive NPD, manage global communications, and develop retail activation programs across EMEA, APAC and Global Travel Retail.

You will partner with regional teams, leverage consumer insights and budgets to deliver measurable growth, while owning strategic brand initiatives and agency relations.

Qualifications

• Strong brand management experience within FMCG, alcoholic beverages, drinks or premium consumer brands.
• Proven experience managing significant brands, portfolios or complex marketing initiatives.
• Demonstrable innovation and NPD experience, including product launches and commercialisation.
• Strong commercial understanding, including budgets, pricing, business cases and brand performance.
• Experience developing integrated marketing campaigns and managing creative agencies.
• Exposure to international or multi-market brand management.
• Excellent stakeholder management, communication and project leadership skills.
• A strategic thinker who is equally comfortable rolling up their sleeves and delivering results.

Responsibilities

• Lead international brand planning, translating global strategy into effective local market execution.
• Drive exciting new product development (NPD) and innovation projects from concept through commercialisation and launch.
• Lead global brand communications, creative development and agency relationships.
• Develop impactful retail, shopper marketing and on-trade activation programmes.
• Partner with regional marketing teams, commercial leaders and senior stakeholders across international markets.
• Use consumer insights, market intelligence and performance data to identify growth opportunities.
• Ensure brand investment delivers measurable commercial results.

Skills

Brand management

FMCG experience

NPD experience

Budget management

Stakeholder management

Communication

Project leadership

Strategic thinking

Job description

Principle HR seeks a Senior Brand Manager for an iconic international premium spirits brand. Based in Dublin City Centre, you will oversee international brand planning, drive NPD, manage global communications, and develop retail activation programs across EMEA, APAC and Global Travel Retail.

You will partner with regional teams, leverage consumer insights and budgets to deliver measurable growth, while owning strategic brand initiatives and agency relations.