Global Brand Marketing & Media Director

Grant Thornton Ireland; Dublin; On-site; EUR 120,000 - 160,000; Full time

Job summary

Grant Thornton Ireland is seeking a Brand Marketing and Media Director to lead global brand campaigns, in-house paid media, and social media strategy. You will own the strategy, direct investment, and measure impact on brand and business performance across markets.

The role requires 12+ years in brand or marketing leadership with experience running cross-market campaigns and managing budgets. You will lead a growing team, coordinate with local markets, and drive demand generation through

Qualifications

• 12+ years of brand or marketing leadership experience in B2B or professional services.
• Three years at Director level or equivalent leading a multidisciplinary function.
• Experience building and running an in-house paid media function.
• Experience leading brand campaigns across multiple markets.
• Experience improving social media performance and linking to brand objectives.
• Experience managing activation budgets across markets and reallocating investment based on performance.
• Strong storytelling and copywriting skills, with ability to turn complex business ideas into clear messages.

Responsibilities

• Lead global brand campaigns, coordinating audience priorities, channels, delivery and measurement.
• Build the global in-house paid media team and define planning and buying across internal teams and agencies.
• Set the global paid media strategy and oversee delivery against brand and business objectives.
• Lead the social platform strategy, focusing on LinkedIn and executive visibility.
• Develop a measurement framework to assess how brand and media investment impact brand health and pipeline.
• Report performance to marketing leadership and propose changes to activity and investment.
• Set priorities and accountability across the brand activation, sponsorship, social media and paid media teams.
• Coach and develop the team to support growth of the function.

Skills

Brand leadership

Paid media leadership

Global campaigns

Social media

Budget management

Copywriting

Measurement frameworks

Job description

Grant Thornton Ireland is seeking a Brand Marketing and Media Director to lead global brand campaigns, in-house paid media, and social media strategy. You will own the strategy, direct investment, and measure impact on brand and business performance across markets.

The role requires 12+ years in brand or marketing leadership with experience running cross-market campaigns and managing budgets. You will lead a growing team, coordinate with local markets, and drive demand generation through