Brand Manager – Dingle Distillery

Dingle Distillery; Dublin; On-site; EUR 55,000 - 70,000; Full time

Job summary

Dingle Distillery is seeking a commercially minded Brand Manager to join our growing marketing team. You will shape and execute brand plans for Dingle Whiskey, Gin and Vodka, spanning content, digital, e-commerce and experiential across Ireland and international markets.

Reporting to the Head of Marketing, you will combine creativity with commercial thinking, owning ideas from concept to launch and driving growth across multiple brands and channels.

Qualifications

• 3–5+ years' experience in brand management or a related consumer-facing role.
• Experience delivering integrated marketing campaigns and product launches.
• Strong digital, social media and content marketing capabilities.
• Experience with CRM, email marketing and/or e-commerce.
• Excellent project-management and organisational skills.
• Experience within spirits, drinks, FMCG or premium consumer brands would be advantageous.

Responsibilities

• Brand management: support the development and delivery of annual brand and marketing plans across Dingle Whiskey, Gin and Vodka.
• Campaigns & content: manage integrated campaigns from brief to execution across digital, social, PR, retail and experiential channels.
• Digital & social: manage Dingle Distillery's social media and content calendar to grow our digital presence.
• E-commerce & CRM: grow direct-to-consumer through e-commerce, CRM and email marketing for launches and campaigns.
• Innovation & NPD: coordinate launch plans and assets for new products and packaging projects.
• PR, events & experiences: support PR and events, helping activations that drive awareness and trial.
• Brand guardianship: maintain up-to-date brand assets for customers and partners.
• Commercial performance: monitor budgets and KPIs and work with Sales to maximize impact.

Skills

Brand management

Campaigns & content

Digital & social

CRM & email

E-commerce

Job description

Dingle Distillery is looking for an ambitious and commercially minded Brand Manager to join our growing marketing team.

This is an exciting opportunity to play a key role in the continued growth of Dingle Whiskey, Dingle Gin and Dingle Vodka, working across brand management, digital marketing, e-commerce, new product development, content, PR and experiential.

Reporting to the Head of Marketing, you'll help translate our brand and commercial strategy into standout marketing activity in Ireland and across our growing international markets.

We're looking for someone who combines creativity with strong commercial thinking, someone who loves building brands, takes ownership and is equally comfortable developing ideas and bringing them to life.

What You'll Be Doing

• Brand Management: Support the development and delivery of annual brand and marketing plans across Dingle Whiskey, Gin and Vodka, ensuring consistent positioning and execution across all consumer and trade touchpoints.
• Campaigns & Content: Manage integrated campaigns from brief through to execution, coordinating creative, photography, video and content across digital, social, PR, retail and experiential channels.
• Digital & Social: Manage Dingle Distillery's social media and content calendar, working with internal and external partners to grow our digital presence and deliver distinctive, engaging brand storytelling.
• E-Commerce & CRM: Help grow our direct-to-consumer business through e-commerce, CRM and email marketing, supporting product launches and campaigns designed to drive acquisition, conversion and repeat purchase.
• Innovation & NPD: Play a key role in bringing new products to market across Whiskey, Gin and Vodka from new innovations and packaging projects to limited editions, Single Casks and collaborations. You'll coordinate launch plans, creative assets, digital activity and customer-facing materials.
• PR, Events & Experiences: Support PR, influencer activity, product launches, trade events, festivals and consumer experiences, helping create high-impact activations that build awareness, drive trial and support commercial growth.
• Brand Guardianship: Act as a key day-to-day custodian of the Dingle brand, ensuring consistency across digital, packaging, retail, events and trade marketing while maintaining up-to-date brand assets for customers and international partners.
• Commercial Performance: Manage projects within agreed budgets and timelines, monitor campaign performance against clear KPIs and work closely with Sales and Commercial teams to ensure marketing investment delivers meaningful brand and business impact.

What We're Looking For

• 3–5+ years' experience in brand management, marketing or a related consumer-facing role.
• Experience delivering integrated marketing campaigns and product launches.
• Strong digital, social media and content marketing capabilities.
• Experience with CRM, email marketing and/or e-commerce.
• Excellent project-management and organisational skills.
• Strong commercial awareness and an understanding of marketing performance and ROI.
• Experience managing agencies, suppliers and multiple stakeholders.
• Excellent written and verbal communication skills.
• The ability to manage multiple projects and deadlines in a fast-moving environment.
• Experience within spirits, drinks, FMCG or premium consumer brands would be advantageous, but we're equally interested in talented brand marketers from other consumer categories.

About You

• Passionate about brands, consumers and great marketing.
• Creative and full of ideas, while remaining commercially grounded.
• Proactive, highly organised and comfortable taking ownership.
• Equally comfortable thinking strategically and getting hands-on with execution.
• Collaborative and able to build strong relationships across different teams and partners.
• Excited by the opportunity to help grow an ambitious Irish brand at home and internationally.

Why Dingle Distillery?

Born on the edge of the Atlantic in Dingle, Co. Kerry, Dingle Distillery has grown from an independent Irish distillery into an award-winning spirits brand with an expanding presence in Ireland and international markets.

This is an opportunity to work across an exciting portfolio of Irish Whiskey, Gin and Vodka, contribute to major launches and innovations, and play a meaningful role in the next stage of Dingle Distillery's growth.