Global Consumer Planning Lead - Hendrick's

AIMS International Ireland (Spirit Executive); Dublin; Hybrid; EUR 120,000 - 160,000; Full time

Job summary

William Grant & Sons in Dublin seeks a Global Consumer Planning Lead to shape the consumer planning agenda for its iconic brands, including Hendrick's Gin. Reporting to the Global Head of Consumer Planning, you will translate deep consumer understanding into global plans, priorities and assets that elevate brand and business value.

This hands-on role spans consumer insight, brand strategy, creative judgement and stakeholder management, requiring comfort with data and storytelling to influence

Qualifications

• Experience in consumer or brand planning/strategy at a top agency or in-house.
• Experience with beverage alcohol is an asset.
• Ability to turn consumer insight into brand plans and creative work.
• Strong storytelling and ability to challenge senior stakeholders.
• Comfort working with both data and narrative.

Responsibilities

• Lead consumer planning to shape global brand plans and assets.
• Build a common base of consumer insight across global teams.
• Define consumer target and opportunities in priority markets.
• Embed consumer insight into brand positioning and communications.
• Ensure assets are insight-led and tested before launch.
• Lead ad hoc growth-focused research.
• Follow WG&S governance standards.

Skills

Brand planning

Strategic thinking

Storytelling

Stakeholder management

Data analysis

Job description

Location: Dublin — x4/days per week in office

Contract: Permanent

Reporting to: Global Head of Consumer Planning

Eligibility: Dublin-based; current right to work in Ireland required

Travel: Periodic, including priority markets

THE OPPORTUNITY

This is a rare opportunity to shape the consumer planning agenda for one of William Grant & Sons' most iconic brands. Reporting to the Global Head of Consumer Planning, the Global Consumer Planning Lead will work closely with the Global Brand Team to turn deep consumer understanding into the plans, priorities and assets that build brand and business value.

The role carries real influence over how WG&S's core brands — including Hendrick's Gin — are positioned, communicated and brought to life globally, from brand summits and agency briefs to creative reviews and innovation.

It is a hands‑on role spanning consumer insight, brand strategy, creative judgement and stakeholder management — suited to someone equally comfortable interrogating the data and telling the story that comes from it.

THE COMPANY

William Grant & Sons is a family‑owned premium spirits company behind globally recognised brands including Glenfiddich, Grant's and Hendrick's Gin.

The Global Marketing team combines ambitious brand‑building goals with a close‑knit, senior structure — this role sits at the heart of that team, working directly with the Global Brand Director and the wider brand leadership.

KEY RESPONSIBILITIES

• Lead consumer planning to shape global brand plans, priorities and assets.
• Build a common, inspiring base of consumer insight across global brand teams.
• Establish and develop the consumer target and opportunity in priority markets.
• Embed consumer understanding into brand positioning, identity and global communications.
• Ensure communications and innovation assets are insight‑led and tested against agreed standards before launch.
• Lead ad hoc, growth‑oriented research.
• Adhere to WG&S reporting and governance standards.

CANDIDATE PROFILE

• Proven track record in consumer or brand planning/strategy, gained in a leading agency (Strategy Director, Strategy Partner, Senior Planner, Strategist) or an in‑house equivalent.
• Current beverage alcohol experience is an asset.
• A track record of turning consumer insight into brand plans and creative work that moved the business, not just delivered a report.
• A sharp storyteller who can make the complex simple, and who holds their own in direct, high‑challenge conversations with senior stakeholders.
• Comfortable working across both data and narrative — able to spot the pattern in the numbers and tell the story that comes from it.
• A hands‑on "doer" who goes beyond the brief rather than waiting to be asked.