EMEA Product Marketing Leader

Workiva; Ireland; Presencial; EUR 120.000 - 180.000; Jornada completa

Descripción de la vacante

Workiva in Ireland seeks a strategic, hands-on Product Marketing Director to own product marketing for one of Workiva’s core areas across EMEA. You’ll translate buyer insights into differentiated positioning, messaging, and sales plays to win.

You’ll lead end-to-end GTM, craft battlecards and enablement assets, and train field teams across multiple countries, shaping regional strategy and influencing product direction.

Formación

• 10+ years of experience in B2B product marketing in the SaaS industry.
• Bachelor’s Degree in marketing or a related field.
• Familiarity with European regulatory environments and experience running GTM across multiple countries.

Responsabilidades

• Define and Own the Market Narrative for a core Workiva area in EMEA.
• Drive Go-to-Market Excellence end-to-end from launch planning to revenue impact.
• Partner with Competitive Intelligence to build battlecards and sales tools.
• Create and maintain sales assets and enablement materials including decks and data sheets.
• Arm field teams with training, content, and insights to shorten deal cycles across multiple EMEA countries.

Conocimientos

GTM strategy

Storytelling

Cross-functional collaboration

AI literacy

Educación

Bachelor's degree in marketing or related field

Descripción del empleo

Workiva in Ireland seeks a strategic, hands-on Product Marketing Director to own product marketing for one of Workiva’s core areas across EMEA. You’ll translate buyer insights into differentiated positioning, messaging, and sales plays to win.

You’ll lead end-to-end GTM, craft battlecards and enablement assets, and train field teams across multiple countries, shaping regional strategy and influencing product direction.