EMEA Campaign Strategy Lead

Grant Thornton Ireland; Dublin; On-site; EUR 120,000 - 180,000; Full time

Job summary

Grant Thornton Ireland is expanding its marketing leadership with a focus on EMEA campaign strategy. You will shape how priority global campaigns are translated for the region, prioritise markets, and develop briefs and activation plans across owned, earned and paid channels.

You will work with market teams to resolve delivery issues, use performance data to optimise activity, and advise what to scale, adapt or stop, across multiple markets.

Qualifications

• Eight or more years' experience in B2B campaign strategy, integrated marketing, brand or campaign planning.
• Experience translating global campaigns into multi-market strategies and activating with local teams.
• Fluent English; another European language is useful; European travel will be required.

Responsibilities

• Translate priority global campaigns and brand programmes into EMEA strategies, testing propositions and messaging against regional needs.
• Develop strategic briefs for priority EMEA campaigns, defining objective, audience, proposition and measures.
• Collaborate with market leaders to translate campaigns into activation plans across owned, earned and paid channels.
• Define campaign measures, review performance across markets, and guide future investment.

Skills

B2B campaign strategy

Integrated marketing

Brand planning

Audience definition

Multi-market activation

Performance measurement

English fluency

European travel

Education

Degree in marketing/business/communications

Job description

Grant Thornton Ireland is expanding its marketing leadership with a focus on EMEA campaign strategy. You will shape how priority global campaigns are translated for the region, prioritise markets, and develop briefs and activation plans across owned, earned and paid channels.

You will work with market teams to resolve delivery issues, use performance data to optimise activity, and advise what to scale, adapt or stop, across multiple markets.