Brand Marketing and Media Director

Grant Thornton; Dublin; Presencial; EUR 120 000 - 160 000; Tempo integral

Resumo da oferta

Grant Thornton Ireland is seeking a Brand Marketing and Media Director to lead global brand campaigns, paid media, social execution and measurement. The role delivers strategy, investment, and cross-market activation to strengthen market presence and drive commercial growth.

You will build an in-house paid media function, align budgets, and report results to leadership while shaping narratives and adapting campaigns for local markets.

Qualificações

• 12+ years of brand or marketing leadership experience in B2B or professional services, including director level experience.
• Experience building and running an in-house paid media function.
• Experience leading brand campaigns across multiple markets with local adaptation.
• Experience improving social media performance and linking it to pipeline.
• Experience managing activation budgets across markets and reallocating investments.
• Strong storytelling and copywriting abilities for campaign messaging.
• Experience developing measurement frameworks tying brand investment to pipeline and revenue.
• #LI-KS1

Responsabilidades

• Lead global brand campaigns across audiences, channels and measurement.
• Build and lead the paid media function and define planning and buying responsibilities.
• Set the global paid media strategy and oversee delivery against brand and business objectives.
• Allocate investment across LinkedIn, search, programmatic and video.
• Lead relationships with media platforms and improve terms and access to expertise.
• Set global social media approach and measurement standards.
• Lead social platform strategy with emphasis on LinkedIn and executive visibility.
• Develop measurement framework to connect brand investment to pipeline and revenue.
• Report performance to marketing leadership and recommend optimizations.
• Manage the team with clear priorities and accountability.

Conhecimentos

Brand leadership

Marketing leadership

B2B marketing

Campaign strategy

Copywriting

Social media

Sponsorship

Team leadership

Paid media

Ferramentas

LinkedIn

Programmatic

Analytics tools

Descrição da oferta de emprego

Brand Marketing and Media Director

Grant Thornton Advisors is investing in its brand as the firm grows. With more than 25,000 professionals across around 20 markets, we are building a global brand marketing and media function to support that growth.

As Brand Marketing and Media Director, you will bring together global brand campaigns, social media, paid media and sponsorship to strengthen our market presence and support commercial growth. You will set the strategy, direct investment and measure its contribution to brand and business performance.

Lead global brand campaigns

• Own the global brand campaign plan, from audience priorities and channel selection to delivery and measurement.

• Coordinate advertising, social media and sponsorship, working with creative teams to develop a consistent campaign approach.

• Integrate sponsorships and partner programmes into relevant campaigns to extend their reach and strengthen their impact.

• Shape campaign narratives and refine copy to ensure clear messaging, a consistent brand voice and relevance to target audiences.

• Work with local teams to adapt global campaigns to market priorities and budgets while maintaining brand consistency.

• Apply campaign results and audience insights to improve planning, creative development and channel performance.

Build and lead paid media

• Build the global in-house paid media team and define planning and buying responsibilities across internal teams and agencies.

• Set the global paid media strategy and oversee delivery against agreed brand and business objectives.

• Allocate investment across LinkedIn, search, programmatic advertising and video, adjusting spend based on performance.

• Lead relationships with media platforms, starting with LinkedIn, to improve commercial terms and access to expertise and capabilities.

Strengthen the brand through social media

• Set the global approach to organic and paid social, with consistent standards for planning, publishing and measurement.

• Lead the social platform strategy, prioritising LinkedIn and strengthening executive visibility and employee advocacy.

• Use audience insights, social listening and performance data to shape content and measure its contribution to business objectives.

Manage investment and measure impact

• Develop and manage the annual brand activation investment plan, aligning budgets with agreed priorities and securing approval.

• Establish a measurement framework to assess how brand and media investment contributes to brand health and pipeline development.

• Report performance to marketing leadership, highlighting results, lessons learned and recommended changes to activity and investment.

Lead the team

• Set clear priorities and accountability across the brand activation and sponsorship, social media and paid media teams.

• Coach and develop the team, building the skills and capacity needed to support the function as it grows.

Required experience

• At least 12 years of brand or marketing leadership experience in B2B or professional services, including three years at Director level or equivalent leading a multidisciplinary function.

• Experience building and running an in-house paid media function, covering team structure, media buying, tools and platform relationships.

• Experience leading brand campaigns across multiple markets, balancing brand consistency with local adaptation.

• Experience improving social media performance and demonstrating its contribution to brand objectives and pipeline development.

• Experience managing activation budgets across markets and reallocating investment based on performance.

• Strong storytelling and copywriting skills, with the ability to turn complex business ideas into clear, compelling campaign messages.

• Experience developing measurement frameworks that connect brand and campaign investment to pipeline and revenue, and presenting findings to senior leadership.

• #LI-KS1

About Us

We are Grant Thornton

Grant Thornton Ireland is rapidly approaching 3,000 people, in 9 offices across Ireland, Isle of Man, Gibraltar and Bermuda. With a presence in over 149 countries around the world and a global network of 73,000 people, we bring our clients the local knowledge, national expertise and global presence to help them succeed – wherever they’re located.

At GT, we work as trusted advisors, bringing local knowledge and national expertise, with a global presence, to help businesses succeed – wherever they are located. We make business more personal by investing in building relationships and empowering our clients to make the right decisions for their organisation now and for the future. Whether that is working with the public sector to build thriving communities, with regulators and financial institutions to build trust, or with a diverse range of businesses to help them achieve their goals, Grant Thornton Ireland work hard to support clients to act on the issues that matter.

At GT Ireland we don’t just predict your future, we build it.

A Career at GT

Looking for a more fulfilling role in professional services? One where fresh thinking, collaboration and diversity are valued? At Grant Thornton we do things differently.

What does this mean for you?

A career in a more inclusive working environment, a more collaborative work culture, a more supported, flexible working role, more possibilities to grow and more opportunities to help shape the future for your clients. We respect and value your experience. And we want you to bring your authentic self to work and be at your best. It is how it should be.

Grow with us

At Grant Thornton, we care about our people and work hard to make you feel valued. If you are looking to deepen and develop your skills, knowledge, and experience throughout your career, then that is what you will get, and more.

Our Benefits

Please follow this link (https://www.grantthornton.ie/careers/benefits/#faq_5953339_3) for information on our generous benefits package.

About the Team

Equity, diversity and inclusion

At Grant Thornton, we provide equitable opportunities for all our colleagues. We are a responsible, sustainable business where equity, diversity and inclusion (ED&I) is at the forefront of our workplace culture agenda, and today, we continue to build and develop on our existing ED&I structure and strategy to meet our workplace culture needs. People are at the heart of our business and teams built with varied individuals present diverse viewpoints, which need to be heard and valued.

We are