Growth-Driven Marketing Activation Lead

Grant Thornton; Dublin; On-site; EUR 70,000 - 100,000; Full time

Job summary

Grant Thornton Ireland seeks a Marketing Activation Manager to lead integrated market activation across campaigns, events and digital channels. You will translate priorities into coordinated activity, balance stakeholder demands and ensure delivery with high quality.

The role sits at the crossroads of hands-on marketing, creative strategy and team leadership. You will work with Market Activation Lead and Service Line Marketers to deliver programmes that drive growth.

Qualifications

• Bachelor’s degree is required.
• 7+ years’ experience in marketing, campaign management or market activation, ideally in a B2B environment.
• Experience delivering integrated marketing programmes across multiple channels (digital, paid media, content, PR, events, partnerships, sponsorships).
• Ability to lead integrated activation rather than specialising in a single discipline.
• Strong programme management skills with multiple priorities, budgets and deadlines.

Responsibilities

• Lead integrated market activation and translate priorities into joined-up activity across channels.
• Own market planning, activation calendar, resource scoping and timely delivery.
• Contribute to annual marketing planning with market insights and investment input.
• Shape events, sponsorships and client programmes with clear audience and objectives.
• Lead agencies, media partners, sponsors and vendors to meet brand and commercial standards.
• Measure performance, maintain CRM data and use insights to improve targeting and investments.
• Develop test-and-learn agenda including ABM, new channels and demand tactics.
• Drive smarter working with AI to enhance planning, targeting and productivity.

Skills

Market activation

Campaign management

B2B marketing

Event management

Stakeholder management

CRM / data-driven marketing

Leadership / mentoring

Education

Bachelor’s degree

Job description

Grant Thornton Ireland seeks a Marketing Activation Manager to lead integrated market activation across campaigns, events and digital channels. You will translate priorities into coordinated activity, balance stakeholder demands and ensure delivery with high quality.

The role sits at the crossroads of hands-on marketing, creative strategy and team leadership. You will work with Market Activation Lead and Service Line Marketers to deliver programmes that drive growth.