Director, Fashion Category Marketing

Lime Talent; Dublin; Hybrid; EUR 90,000 - 130,000; Full time

Job summary

Lime Talent is seeking a Head of Category Marketing for the Fashion category in Dublin, with 2–3 days a week in the office. You will own the growth strategy for the category, shaping customer propositions and campaigns to drive commercial results.

You will lead a marketing team, collaborate with senior stakeholders, and deploy investment using customer insight and performance data to accelerate growth and adjust plans as needed.

Qualifications

• Significant experience in a senior marketing leadership role within fashion.
• Ownership of a sizeable business area, customer portfolio or commercial proposition.
• Strong track record of driving customer demand and commercial growth.
• Experience working in fast-moving consumer environments.
• Strong strategic, commercial and creative judgement.
• Experience managing meaningful marketing investment.
• Confidence influencing senior stakeholders across multiple functions.
• Strong understanding of customer insight and marketing effectiveness.
• Experience leading and developing high-performing teams.

Responsibilities

• Setting the long-term growth strategy for a major category.
• Partnering with senior commercial leaders to identify opportunities for growth and increased market share.
• Turning customer insight and market trends into commercially effective marketing plans.
• Leading the development of integrated campaigns that support seasonal trading, product launches and key commercial moments.
• Making informed investment decisions to maximise marketing effectiveness and return.
• Monitoring category performance and adapting plans in response to customer behaviour and trading results.
• Bringing together cross-functional teams to deliver joined-up, commercially focused marketing activity.
• Developing a high-performing team capable of delivering best-in-class category marketing.

Skills

Senior marketing leadership

Strategy development

Stakeholder influence

Team leadership

Job description

Lime Talent is seeking a Head of Category Marketing for the Fashion category in Dublin, with 2–3 days a week in the office. You will own the growth strategy for the category, shaping customer propositions and campaigns to drive commercial results.

You will lead a marketing team, collaborate with senior stakeholders, and deploy investment using customer insight and performance data to accelerate growth and adjust plans as needed.