Head of Category Marketing

Lime Talent; Dublin; Hybrid; EUR 90,000 - 130,000; Full time

Job summary

Lime Talent is seeking a Head of Category Marketing for the Fashion category in Dublin, with 2–3 days a week in the office. You will own the growth strategy for the category, shaping customer propositions and campaigns to drive commercial results.

You will lead a marketing team, collaborate with senior stakeholders, and deploy investment using customer insight and performance data to accelerate growth and adjust plans as needed.

Qualifications

• Significant experience in a senior marketing leadership role within fashion.
• Ownership of a sizeable business area, customer portfolio or commercial proposition.
• Strong track record of driving customer demand and commercial growth.
• Experience working in fast-moving consumer environments.
• Strong strategic, commercial and creative judgement.
• Experience managing meaningful marketing investment.
• Confidence influencing senior stakeholders across multiple functions.
• Strong understanding of customer insight and marketing effectiveness.
• Experience leading and developing high-performing teams.

Responsibilities

• Setting the long-term growth strategy for a major category.
• Partnering with senior commercial leaders to identify opportunities for growth and increased market share.
• Turning customer insight and market trends into commercially effective marketing plans.
• Leading the development of integrated campaigns that support seasonal trading, product launches and key commercial moments.
• Making informed investment decisions to maximise marketing effectiveness and return.
• Monitoring category performance and adapting plans in response to customer behaviour and trading results.
• Bringing together cross-functional teams to deliver joined-up, commercially focused marketing activity.
• Developing a high-performing team capable of delivering best-in-class category marketing.

Skills

Senior marketing leadership

Strategy development

Stakeholder influence

Team leadership

Job description

Title: Head of Category Marketing (Fashion category)

Location: Dublin; 2/3 days a week in the office

The Company

An exciting opportunity has arisen for an experienced commercial marketing leader to take ownership of one of the most significant product categories within a leading retail business.

Working alongside senior commercial leadership, you'll be responsible for defining how your category grows - identifying opportunities, responding to changing customer behaviour and delivering marketing strategies that translate directly into commercial results.

The Role

You’ll lead the development of the marketing strategy for your area, identifying where the biggest customer and commercial opportunities sit and translating those into focused plans.

The remit will include shaping customer propositions, campaign direction, launches, content and go-to-market activity, while ensuring marketing stays closely connected to wider business priorities.

You’ll also play a key role in determining how investment is deployed, using customer insight and performance data to understand what is working, where to accelerate and where to change course.

Alongside the strategic remit, you’ll lead and develop a talented marketing team and work across a broad range of senior stakeholders and specialist functions.

Key Responsibilities

• Setting the long-term growth strategy for a major category.
• Partnering with senior commercial leaders to identify opportunities for growth and increased market share.
• Turning customer insight and market trends into commercially effective marketing plans.
• Leading the development of integrated campaigns that support seasonal trading, product launches and key commercial moments.
• Making informed investment decisions to maximise marketing effectiveness and return.
• Monitoring category performance and adapting plans in response to customer behaviour and trading results.
• Bringing together cross-functional teams to deliver joined-up, commercially focused marketing activity.
• Developing a high-performing team capable of delivering best-in-class category marketing.

Key Experience

• Significant experience in a senior marketing leadership role within fashion
• Ownership of a sizeable business area, customer portfolio or commercial proposition
• A strong track record of driving customer demand and commercial growth
• Experience working in fast-moving consumer environments
• Strong strategic, commercial and creative judgement
• Experience managing meaningful marketing investment
• Confidence influencing senior stakeholders across multiple functions
• Strong understanding of customer insight and marketing effectiveness
• Experience leading and developing high-performing teams

We are committed to creating diverse and inclusive workplaces, and we encourage applications from candidates of all backgrounds, experiences, and perspectives. We believe that a variety of viewpoints foster innovation and strengthen teams. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, disability, or age.