Digital Marketing Manager

Calor Ireland; Dublin; On-site; EUR 65,000 - 90,000; Full time

Benefits offered by this job

Annual Leave

Pension contributions

Life Assurance

Income Protection

Employee Discount on Calor Products

Cycle to Work Scheme

Free Car Parking

Job summary

Calor Ireland is seeking a Digital Marketing Manager to lead and optimise our digital activities. You will work with Marketing Manager and Domestic Sales Manager to develop strategies that drive lead generation, customer acquisition and conversions across key segments.

You will own paid media, SEO, AEO and digital performance, guiding senior stakeholders with data-driven insights and recommendations. You will manage the team, agencies, budgets, and site optimization to improve CX.

Qualifications

• Degree in Marketing or a related field.
• Five+ years in a comparable digital marketing role.
• High proficiency in GA4, Google Search Console and Google Ads, with the ability to measure results and optimise campaigns.
• Experience leading integrated digital campaigns across SEO, SEM, email, social media and display advertising.
• UX/UI experience is desirable.
• Canva and Pencil Pro suite are desirable tools.

Responsibilities

• Develop and execute digital marketing strategies to drive lead generation, customer acquisition, conversion and business growth.
• Plan and manage activities across organic and paid channels: SEO, AEO, SEM, Google Ads, Meta, TikTok, LinkedIn, email, display ads and partnerships.
• Drive organic search performance through ongoing SEO/AEO monitoring and content optimisation.
• Provide strategic guidance on digital marketing performance and emerging trends to senior stakeholders.
• Measure, analyse and report on campaign performance against KPIs and ROI.
• Lead, coach and manage the digital marketing team with clear objectives and accountability.
• Optimise website performance, user journeys, and conversion funnels using analytics and A/B testing.
• Develop and optimise digital content across channels, ensuring alignment with brand and segment goals.
• Oversee analytics, conversion tracking and reporting to improve attribution and decisions.
• Collaborate with SHV marketing teams to share best practices and drive initiatives.
• Manage relationships with agencies and vendors to deliver agreed objectives.
• Oversee digital marketing budgets, forecasting and performance monitoring to maximise ROI.
• Deliver CX excellence by upholding Calor's values and health & safety.

Skills

GA4 proficiency

Google Ads

Google Search Console

SEO & SEM

Email marketing

Social media marketing

Analytics & reporting

Digital campaigns leadership

PPC management

Content optimization

Education

Degree in Marketing or related field

Tools

Canva

Pencil Pro suite

Job description

We are looking for a self-motivated, commercially focused and results-driven Digital Marketing Manager to lead and optimise our digital marketing activities. Working closely with Marketing Manager and Domestic Sales Manager, you will develop and execute digital strategies and campaigns that drive lead generation, customer acquisition and conversion across key business segments.

As the digital marketing subject matter expert within the business, you will lead our approach to paid media, SEO, AEO and digital performance, identifying new opportunities for growth and providing strategic insights and recommendations to senior stakeholders. You will also oversee the ongoing optimisation of the Calor Ireland website, improving organic search visibility, customer journeys and conversion performance through data-driven insights and continuous improvement.

You will lead the digital marketing team, manage agency relationships and digital marketing budgets, and ensure all activities deliver measurable results aligned with business objectives.

Functions of the role/Main Responsibilities:

• Work collaboratively with Strategic Marketing Manager and Domestic Sales Manager to develop and implement digital marketing strategies that drive lead generation, customer acquisition, conversion and business growth across key customer segments
• Plan, manage and execute digital marketing activities across organic and paid channels, including SEO, AEO (Answer Engine Optimisation), SEM, Google Ads, Meta, TikTok, LinkedIn, email marketing, display advertising and digital partnerships
• Drive organic search performance across the Calor website through continuous SEO and AEO monitoring, technical and content optimisation, and the implementation of best practices to improve search visibility, website traffic and conversions
• Act as the digital marketing subject matter expert within the business, providing strategic guidance and recommendations to senior stakeholders on digital marketing performance, emerging trends, opportunities and initiatives to support business objectives
• Measure, analyse and report on digital marketing campaign performance against agreed KPIs, ROI and business objectives, conducting post-campaign analysis and implementing improvements to maximise effectiveness
• Lead, coach and manage the digital marketing team, ensuring clear objectives, regular feedback and strong accountability, providing direction, support and development to ensure effective delivery of digital marketing objectives
• Manage and optimise website performance, customer journeys, landing pages and conversion funnels to improve user experience and maximise lead conversion, using analytics and A/B testing to inform continuous improvement
• Develop and optimise digital content across key channels, including corporate websites, social media, paid advertising and partner platforms, ensuring alignment with brand positioning and segment objectives
• Oversee digital marketing analytics, conversion tracking and reporting capabilities to provide actionable insights, improve marketing attribution and support data-driven decision-making
• Collaborate with marketing teams across SHV business units to share best practices, identify opportunities for innovation and participate in relevant digital marketing initiatives and pilot programmes
• Manage relationships with external agencies, technology providers and vendor partners to ensure effective delivery of digital marketing activities and agreed performance objectives
• Manage digital marketing budgets, including media investment, forecasting, performance monitoring and reporting, to maximise return on investment
• To deliver excellence in customer experience (CX) by embodying Calor's values and upholding the standards of accountability, seamless service, and curiosity
• Ensure that health and safety of yourself, your team and your colleagues is a priority in everything that you do - log Health and Safety conversations, as appropriate focusing on either an ‘unsafe condition' where we see something that could cause injury to a person or an ‘unsafe act' which is something that someone does that can lead to injury

SHV Leadership Profile - Key Leadership Behaviours

Putting People at the Heart

• You earn your people's trust through honesty and integrity
• You treat people with care and respect
• You invest in our own and in others' personal growth
• You provide honest feedback and encourage others to do the same
• You seek diverse perspectives to achieve team goals

Setting Ambition

• You articulate your goals in a way everyone understands
• You provide guidance through everyday actions and decision-making
• You bring people along with us using our personal energy
• You translate your goals and ambitions into objectives and actions
• You communicate clearly, openly, and often

Ensuring Wellbeing

• You safeguard a safe, positive, and supportive workplace
• You make sure people feel free to speak up and share opinions
• You encourage initiative and reward the courage to pursue new ideas
• You drive a culture that values, encourages, and supports diversity
• You never compromise on your ethics and compliance

Shaping Tomorrow

• You anticipate changes in society and business
• You make courageous decisions at the right moments
• You take calculated risks to accelerate innovation and change
• You make confident business decisions based on facts and data
• You accelerate learning by constantly testing, refining, and improving

Delivering Results

• You balance short-term success with long-term sustainable growth
• You set ambitious goals and take accountability for results
• You focus on real and relevant customer needs
• You leverage the power of our networks both inside and outside the company
• You show courage in facing difficult issues and executing tough decisions

Requirements

• Degree in Marketing or a related field
• A minimum of five years' experience in a comparable digital marketing role
• High proficiency in GA4, Google Search Console and Google Ads, with the ability to measure results, optimise campaigns and produce clear reports
• Demonstrated experience leading integrated digital campaigns across SEO, SEM, email, social media and display advertising
• UX and UI experience is desirable
• Familiarity with marketing design tools, such as Canva and the Pencil Pro suite, is desirable
• A creative, dependable and organised team player
• A proactive mindset, with a commitment to continuous learning and innovation
• Proven ability to create and execute digital marketing strategies that deliver business objectives
• A strong track record of optimising digital channel performance, including PPC and content marketing
• Demonstrated ability to analyse campaign performance and translate data into actionable insights and recommendations
• Strong collaboration skills, with the ability to work across internal teams to achieve creative and strategic goals
• Experience managing digital agencies, overseeing performance and ensuring delivery against strategic objectives
• Hands‑on experience managing customer email channels and delivering brand‑aligned email campaigns

Benefits

• Annual Leave, Bank holidays and extra company days
• Pension contributions
• Life Assurance
• Income Protection
• Christmas Voucher
• Employee Assistance Programme
• Employee Discount on Calor Products
• Volunteering opportunities
• Cycle to Work Scheme
• Anti-flu vaccine contributions
• Eye test contributions
• Subsidised Canteen Facilities
• Social events
• Free Car Parking