Communications Manager

Geely Auto UK; Dublin; On-site; EUR 60,000 - 90,000; Full time

Job summary

Geely Auto Ireland is building a national communications function to support its launch and growth in the Irish market. The role leads communications strategy, brand management, PR and digital engagement across channels, coordinating with agencies and retailers to execute campaigns and events.

You will collaborate with marketing, dealer teams and external partners to ensure consistent messaging, strong media relationships and a superior customer journey.

Qualifications

• Bachelor’s degree or equivalent in Communications, Marketing, Business or related discipline.
• Proven experience in communications, PR, brand or integrated marketing.
• Experience in automotive, consumer, or fast-paced commercial sectors advantageous.
• Strong understanding of communications strategy, digital communications and brand management.
• Experience working with agencies, media and external communications partners.
• Experience supporting integrated campaigns, launches and customer engagement initiatives beneficial.
• Strong understanding of digital communications, CRM and customer journey activity advantageous.

Responsibilities

• Develop and implement Geely Auto Ireland’s communications strategy aligned with overall business objectives.
• Support development and delivery of integrated communications activity across brand, product, retailer and corporate initiatives.
• Ensure consistent brand messaging, tone of voice and communication standards across all channels and customer touchpoints.
• Support brand positioning and market awareness activities aligned with Geely Auto Ireland’s long-term growth objectives.
• Coordinate communication planning relating to vehicle launches, retailer announcements and major business initiatives.
• Oversee PR and media communications activities across the Irish market.
• Support development of strong relationships with media, journalists, agencies and external stakeholder groups.
• Coordinate external communications activity including press releases, media briefings and launch communications.
• Support crisis communications and reputational issue management where required.
• Ensure alignment between PR activity, digital communications and wider marketing campaigns.
• Support development of digital communications and customer engagement activity across online platforms and customer channels.
• Coordinate communication activity linked to CRM, lead nurturing and customer engagement initiatives.
• Support optimisation of customer communication journeys and digital brand experience.
• Work collaboratively with digital, social media and website stakeholders to support communication effectiveness.
• Monitor communication performance metrics and engagement activity across digital channels.
• Work collaboratively with Marketing, PR and Dealer Marketing teams to support integrated campaign execution.
• Coordinate with agencies, suppliers and external communications partners to support campaign delivery and operational alignment.
• Support communication planning for launch events, retailer activations and experiential marketing activity.
• Monitor communications effectiveness and identify opportunities for continuous improvement.
• Assist with management of communications budgets, supplier performance and operational coordination.

Skills

Communications strategy

Brand management

PR & media relations

Digital communications

CRM coordination

Campaign coordination

Budget management

Education

Bachelor’s degree or equivalent in Communications, Marketing, Business or related discipline

Job description

At Geely, our story began in 1986 with a simple but powerful idea, an idea that has driven us to become one of the world’s most forward-thinking automotive groups. For nearly three decades, we’ve been redefining mobility through our iconic global brands, including Geely Auto, Volvo Cars, Polestar, Lotus, Zeekr, Lynk & Co, the London Electric Vehicle Company, Farizon, and more.

Following the successful establishment of Geely Auto UK, we are now creating a dedicated National Sales Company in Ireland as part of Geely's continued European expansion.

We're looking for ambitious automotive professionals who want the rare opportunity to build a new national business from the ground up, backed by one of the world's leading automotive technology groups.

Few careers offer the opportunity to build a national automotive business, shape a brand and influence its future from day one. This is one of them.

Exciting products are just the beginning. You'll play a key part in the business that brings them to Ireland.

Main Responsibilities

Communications Strategy & Brand Management

• Develop and implement Geely Auto Ireland’s communications strategy aligned with overall business and marketing objectives.
• Support development and delivery of integrated communications activity across brand, product, retailer and corporate initiatives.
• Ensure consistent brand messaging, tone of voice and communication standards across all channels and customer touchpoints.
• Support brand positioning and market awareness activities aligned with Geely Auto Ireland’s long-term growth objectives.
• Coordinate communication planning relating to vehicle launches, retailer announcements and major business initiatives.

PR, Media & External Communications Oversight

• Oversee PR and media communications activities across the Irish market.
• Support development of strong relationships with media, journalists, agencies and external stakeholder groups.
• Coordinate external communications activity including press releases, media briefings and launch communications.
• Support crisis communications and reputational issue management where required.
• Ensure alignment between PR activity, digital communications and wider marketing campaigns.

Digital Communications & CRM Coordination

• Support development of digital communications and customer engagement activity across online platforms and customer channels.
• Coordinate communication activity linked to CRM, lead nurturing and customer engagement initiatives.
• Support optimisation of customer communication journeys and digital brand experience.
• Work collaboratively with digital, social media and website stakeholders to support communication effectiveness.
• Monitor communication performance metrics and engagement activity across digital channels.

Campaign Coordination & Agency Management

• Work collaboratively with Marketing, PR and Dealer Marketing teams to support integrated campaign execution.
• Coordinate with agencies, suppliers and external communications partners to support campaign delivery and operational alignment.
• Support communication planning for launch events, retailer activations and experiential marketing activity.
• Monitor communications effectiveness and identify opportunities for continuous improvement.Assist with management of communications budgets, supplier performance and operational coordination.

Education and Training

• Bachelor’s degree or equivalent in Communications, Marketing, Business or a related discipline preferred.
• Proven experience within communications, PR, brand or integrated marketing roles.
• Experience within automotive, consumer or fast-paced commercial sectors advantageous.
• Strong understanding of communications strategy, digital communications and brand management activities.
• Experience working with agencies, media and external communications partners.
• Experience supporting integrated campaigns, launches and customer engagement initiatives beneficial.
• Strong understanding of digital communications, CRM and customer journey activity advantageous.

What We Offer

• Opportunity to play a key role in establishing a new automotive brand within Ireland.
• Collaborative and entrepreneurial working environment.
• Exposure to regional and international projects and teams.
• Career development opportunities within a rapidly growing international automotive business.
• Competitive salary and benefits package.

We Are An Equal Opportunities Employer

At Geely Auto, we value diversity and inclusion and welcome applications from all candidates. We are committed to fair recruitment and ensuring everyone has the opportunity to reach their full potential. If you believe you are right for this role, we warmly welcome your application.

To thrive at Geely Auto UK we believe that you have the courage to lead with trust and care and you don’t mind getting your hands dirty. You are highly innovative and have a great ability to adapt and perform in a constantly changing, fast-paced, highly demanding work environment. Like us, you believe it’s important to have a passion to work in an international and multicultural environment with the desire and ability to embrace the diversity of people, perspectives, and styles.

Please note that due to GDPR regulations we can only accept applications sent through the recruitment system, not via email or other channels. We do not accept applications submitted by external recruitment companies.