Business Development Manager

Geely Auto UK; Dublin; On-site; EUR 60,000 - 90,000; Full time

Job summary

Geely Auto Ireland is seeking ambitious automotive professionals to build a new national business from the ground up, backed by Geely's global automotive tech group.

The role spans strategic partnerships, brand activation, stakeholder management, market analysis and commercial planning across Ireland, with opportunities to lead campaigns, events and collaborations driving awareness and customer engagement.

Qualifications

• Bachelor’s degree or equivalent in Marketing, Business, Communications or a related discipline preferred.
• Proven experience within business development, partnerships, sponsorship, events or commercial marketing roles.
• Experience within automotive, retail, lifestyle or consumer-facing sectors advantageous.
• Strong understanding of partnership development, stakeholder management and brand activation activities.
• Experience supporting events, launches and customer engagement programmes.
• Strong communication and relationship management capability.
• Existing relationships within Irish commercial, events or automotive sectors advantageous.

Responsibilities

• Identify and support development of strategic partnership and collaboration opportunities aligned with Geely Auto Ireland’s commercial and brand objectives.
• Develop relationships with key commercial, community and industry stakeholders across the Irish market.
• Support evaluation and implementation of sponsorship, experiential and collaborative marketing opportunities.
• Assist with negotiation and coordination of partnership agreements and commercial collaboration activities.
• Identify opportunities to support brand awareness, lead generation and customer engagement through external partnerships.
• Support planning and delivery of experiential marketing activity, launch activations and promotional initiatives.
• Coordinate commercial support activities linked to retailer launches, public events and customer engagement programmes.
• Work collaboratively with Marketing, PR and Dealer Marketing teams to support integrated campaign execution.
• Support development of locally relevant activation opportunities aligned with Irish market requirements.
• Assist with event planning, operational coordination and stakeholder engagement activities.

Skills

Communication

Relationship management

Business development

Partnerships & sponsorships

Education

Bachelor’s degree in Marketing, Business, Communications

Job description

At Geely, our story began in 1986 with a simple but powerful idea, an idea that has driven us to become one of the world’s most forward-thinking automotive groups. For nearly three decades, we’ve been redefining mobility through our iconic global brands, including Geely Auto, Volvo Cars, Polestar, Lotus, Zeekr, Lynk & Co, the London Electric Vehicle Company, Farizon, and more.

Following the successful establishment of Geely Auto UK, we are now creating a dedicated National Sales Company in Ireland as part of Geely's continued European expansion.

We’re looking for ambitious automotive professionals who want the rare opportunity to build a new national business from the ground up, backed by one of the world's leading automotive technology groups.

Few careers offer the opportunity to build a national automotive business, shape a brand and influence its future from day one. This is one of them.

Exciting products are just the beginning. You’ll play a key part in the business that brings them to Ireland.

Main Responsibilities

Strategic Partnerships & Commercial Development

• Identify and support development of strategic partnership and collaboration opportunities aligned with Geely Auto Ireland’s commercial and brand objectives.
• Develop relationships with key commercial, community and industry stakeholders across the Irish market.
• Support evaluation and implementation of sponsorship, experiential and collaborative marketing opportunities.
• Assist with negotiation and coordination of partnership agreements and commercial collaboration activities.
• Identify opportunities to support brand awareness, lead generation and customer engagement through external partnerships.

Brand Activation & Experiential Activity

• Support planning and delivery of experiential marketing activity, launch activations and promotional initiatives.
• Coordinate commercial support activities linked to retailer launches, public events and customer engagement programmes.
• Work collaboratively with Marketing, PR and Dealer Marketing teams to support integrated campaign execution.
• Support development of locally relevant activation opportunities aligned with Irish market requirements.
• Assist with event planning, operational coordination and stakeholder engagement activities.

Stakeholder & Relationship Management

• Build and maintain strong working relationships with external partners, agencies, suppliers and stakeholder groups.
• Act as a key contact for selected partnership and collaboration activities.
• Support ongoing management of partnership performance and stakeholder communication.
• Represent Geely Auto Ireland at industry events, networking opportunities and external engagement activities where appropriate.

Market Analysis & Opportunity Identification

• Monitor market trends, competitor activity and emerging partnership opportunities within the Irish market.
• Identify opportunities to support business growth, local market engagement and brand visibility.
• Provide feedback and recommendations relating to new commercial opportunities and market developments.
• Support reporting and analysis activities linked to business development initiatives and partnership performance.

Commercial Analysis & Business Planning

• Prepare business cases, commercial evaluations and ROI analysis relating to partnership, sponsorship and activation opportunities.
• Assess commercial viability and strategic alignment of proposed business development initiatives.
• Support budget planning and performance tracking for partnership and experiential marketing activities.
• Monitor effectiveness of commercial collaborations and provide recommendations for optimisation and future investment.
• Support development of presentation materials and strategic recommendations for Ireland leadership review.

Education and Training

• Bachelor’s degree or equivalent in Marketing, Business, Communications or a related discipline preferred.
• Proven experience within business development, partnerships, sponsorship, events or commercial marketing roles.
• Experience within automotive, retail, lifestyle or consumer-facing sectors advantageous.
• Strong understanding of partnership development, stakeholder management and brand activation activities.
• Experience supporting events, launches and customer engagement programmes beneficial.
• Strong communication and relationship management capability.
• Existing relationships within Irish commercial, events or automotive sectors advantageous.

What We Offer

• Opportunity to play a key role in establishing a new automotive brand within Ireland.
• Collaborative and entrepreneurial working environment.
• Exposure to regional and international projects and teams.
• Career development opportunities within a rapidly growing international automotive business.
• Competitive salary and benefits package.

We Are An Equal Opportunities Employer

At Geely Auto, we value diversity and inclusion and welcome applications from all candidates. We are committed to fair recruitment and ensuring everyone has the opportunity to reach their full potential. If you believe you are right for this role, we warmly welcome your application.

To thrive at Geely Auto UK we believe that you have the courage to lead with trust and care and you don’t mind getting your hands dirty. You are highly innovative and have a great ability to adapt and perform in a constantly changing, fast-paced, highly demanding work environment. Like us, you believe it’s important to have a passion to work in an international and multicultural environment with the desire and ability to embrace the diversity of people, perspectives, and styles.

Please note that due to GDPR regulations we can only accept applications sent through the recruitment system, not via email or other channels. We do not accept applications submitted by external recruitment companies.