Social Media Manager

Geely Auto UK; Dublin; On-site; EUR 45,000 - 65,000; Full time

Job summary

Geely Auto Ireland is seeking a highly creative Social Media Manager to lead the development and execution of the brand’s social media and content strategy within the Irish market. You will create engaging local content, grow Geely Ireland’s digital community and ensure the brand maintains a dynamic, culturally relevant presence across key platforms.

Working with agencies and regional teams, you will support vehicle launches, retailer marketing activity, events and PR campaigns, balancing

Qualifications

• Bachelor's degree in Marketing, Communications, Media, Digital Marketing or related discipline preferred.
• Proven experience managing social media channels and digital content for a brand, agency or automotive business.
• Experience creating engaging social-first content including reels, stories, photography and short-form video.
• Experience monitoring, analyzing and reporting campaign metrics.

Responsibilities

• Establishing and growing a new automotive brand’s social presence within the Irish market.
• Creating engaging, locally relevant content at pace whilst maintaining global brand consistency.
• Building strong audience engagement and community growth across multiple social media platforms.
• Managing real-time content creation and community interaction during launches, events and key business moments.
• Balancing creativity with commercial objectives and measurable campaign performance.
• Coordinating multiple stakeholders, agencies and timelines within a fast-moving launch environment.
• Ensuring social media activity remains culturally relevant and responsive to evolving platform behaviours.
• Supporting retailer marketing activity whilst maintaining brand standards and alignment.

Skills

Social media management

Content strategy

Brand development

Community growth

Education

Bachelor's degree in Marketing or Communications

Tools

Social media management tools

Job description

At Geely, our story began in 1986 with a simple but powerful idea, an idea that has driven us to become one of the world’s most forward-thinking automotive groups. For nearly three decades, we’ve been redefining mobility through our iconic global brands, including Geely Auto, Volvo Cars, Polestar, Lotus, Zeekr, Lynk & Co, the London Electric Vehicle Company, Farizon, and more. Following the successful establishment of Geely Auto UK, we are now creating a dedicated National Sales Company in Ireland as part of Geely's continued European expansion. We're looking for ambitious automotive professionals who want the rare opportunity to build a new national business from the ground up, backed by one of the world's leading automotive technology groups. Few careers offer the opportunity to build a national automotive business, shape a brand and influence its future from day one. This is one of them. Exciting products are just the beginning. You'll play a key part in the business that brings them to Ireland.

Main Responsibilities

• Geely Auto Ireland is seeking a highly creative and commercially minded Social Media Manager to lead the development and execution of the brand’s social media and content strategy within the Irish market.
• The role will be responsible for creating engaging local content, growing Geely Ireland’s digital community and ensuring the brand maintains a dynamic, culturally relevant and highly responsive presence across key social and digital platforms.
• Working closely with agency partners and regional marketing teams, the successful candidate will play a central role in supporting vehicle launches, retailer marketing activity, events, PR campaigns and wider brand-building initiatives across Ireland.
• This role is ideally suited to an ambitious and hands‑on individual who thrives in fast‑paced environments and enjoys combining creativity, content production and strategic thinking.

Key Requirements

• Establishing and growing a new automotive brand’s social presence within the Irish market.
• Creating engaging, locally relevant content at pace whilst maintaining global brand consistency.
• Building strong audience engagement and community growth across multiple social media platforms.
• Managing real‑time content creation and community interaction during launches, events and key business moments.
• Balancing creativity with commercial objectives and measurable campaign performance.
• Coordinating multiple stakeholders, agencies and campaign timelines within a fast‑moving launch environment.
• Ensuring social media activity remains culturally relevant, trend‑aware and responsive to rapidly evolving platform behaviours.
• Supporting retailer marketing activity whilst maintaining brand standards and alignment.

Education And Experience

• Bachelor’s degree or equivalent in Marketing, Communications, Media, Digital Marketing or a related discipline preferred.
• Proven experience managing social media channels and digital content for a brand, agency or automotive business.
• Demonstrable experience creating and delivering engaging social‑first content including reels, stories, photography and short‑form video.
• Experience managing multiple social media platforms and content calendars.
• Experience working with agencies, influencers and external creative partners.
• Experience monitoring, analysing and reporting campaign and platform performance metrics.
• Experience within automotive, technology, lifestyle or consumer brands would be advantageous.

To thrive at Geely Auto UK we believe that you have the courage to lead with trust and care and you don’t mind getting your hands dirty. You are highly innovative and have a great ability to adapt and perform in a constantly changing, fast‑paced, highly demanding work environment. Like us, you believe it’s important to have a passion to work in an international and multicultural environment with the desire and ability to embrace the diversity of people, perspectives, and styles.