BRAND MANAGER | BEAUTY/PHARMACY

Prism Executive Ltd; Mullingar; On-site; EUR 55,000 - 75,000; Full time

Job summary

Prism Executive Ltd in Ireland is seeking a Brand Manager to develop and execute brand strategies across a portfolio of OTC and Beauty brands, driving growth and market share within pharmacy stores and customer accounts.

You will collaborate with the wider commercial team, lead trade marketing campaigns, activations, and product launches, and build strong relationships with retailers and trade partners. Minimum 2–4 years in a similar role required.

Qualifications

• 2–4 years of brand management experience in pharmacy/health/beauty/FMCG sectors.
• Proven track record delivering brand campaigns and driving growth.
• Excellent communication and stakeholder management.

Responsibilities

• Lead development and execution of strategic marketing plans for OTC and beauty brands.
• Build relationships with brand principals, retailers, and trade partners.
• Develop and implement marketing campaigns including POS, promotions, and in-store activations.
• Support key pharmacy accounts with tailored brand plans.
• Lead integrated campaigns (digital, social, PR) and oversee launches and activations.
• Manage media campaigns with internal and external partners to maximise impact.
• Support new product launches with 360-degree marketing plans.
• Collaborate cross-functionally with sales, finance and operations.
• Represent the brand at industry events and trade shows.

Skills

Brand management

Strategic thinking

Commercial acumen

Project management

Stakeholder management

Communication skills

Education

Bachelor's degree in Marketing or Business

CIM (desirable)

Job description

(Minimum 2-4 years of experience in a similar brand management role within the pharmacy, health, beauty, or FMCG sectors.)

One of the Ireland's leading healthcare sales, marketing and distribution companies is seeking a Brand Manager to join their marketing team. This is an exciting time to join this well known and established business as it embarks on a new period of exciting growth.

As a Brand Manager, you will be responsible for developing and executing brand strategies across a portfolio of OTC and Beauty brands to drive growth and maximise market share. You will be a skilled and ambitious individual capable of supporting and growing marketing and brand opportunities across assigned principal brands, pharmacy stores and customer accounts.

You will also work collaboratively with the wider commercial team including Field Sales, Key Accounts and Inside Sales Team.

Key Responsibilities

• Lead the development and execution of strategic marketing plans for assigned OTC and beauty brands across all channels and aligned with business objectives.
• Build strong relationships with brand principals, retailers, and key trade partners and ensure alignment on marketing and sales initiatives.
• Develop and implement marketing campaigns, with a strong focus on trade marketing including POS, promotions, and in-store activations.
• Work closely with the sales team to support key pharmacy accounts with tailored brand plans and initiatives.
• Lead the creation and delivery of integrated marketing campaigns (digital, social, experiential, PR). Oversee product launches, limited editions, in-store promotions and seasonal activations.
• Oversee digital and traditional media campaigns, working with internal and external partners to maximise impact.
• Support new product launches with comprehensive 360-degree marketing plans and channel strategies.
• Work cross-functionally with sales, finance and operations teams.
• Organise & represent the brand at industry events and trade shows.

Experience and Qualifications

• Minimum 2-4 years of experience in a similar brand management role within the pharmacy, health, beauty, or FMCG sectors.
• Proven track record of delivering successful brand campaigns and driving growth.
• Strong strategic thinking and commercial acumen.
• Solid understanding of pharmacy trade marketing and channel dynamics.
• Excellent project management, communication, and stakeholder management skills.
• Degree in Marketing, Business, or a related field; additional qualifications (e.g., CIM) desirable.
• Exceptional communication, presentation (written and verbal) and stakeholder management abilities.
• Excellent commercial awareness and full understanding of marketing and role in sales development.