Brand Manager

Ipsen Pharmaceuticals Ltd; Dublin; Hybrid; EUR 65,000 - 90,000; Full time

Job summary

Ipsen Pharmaceuticals Ltd is seeking a Brand Manager for Ireland, based in Dublin with hybrid working. You will lead tactical brand plans, manage budgets and drive multi-channel campaigns while partnering with Sales, Medical and Market Access teams.

The role requires pharma marketing experience, a life sciences degree, strong budgeting and CRM data insights, and excellent stakeholder management. Travel up to ~20% may be required.

Qualifications

• Experience in pharmaceutical marketing within healthcare environments.
• Strong budget management and forecasting experience.
• Excellent organisation, planning and project management skills.
• CRM experience and ability to translate data into decisions.
• Excellent communication and stakeholder management abilities.
• Proactive, collaborative and results-driven approach.
• Life sciences degree or equivalent qualification.
• Experience in oncology or neurology, and Market Access would be advantageous but not essential.

Responsibilities

• Develop and deliver tactical brand plans aligned with business objectives.
• Lead the annual operational plan for your assigned brands.
• Act as brand champion and internal reference for your portfolio.
• Analyse brand performance, market dynamics and competitor activity to identify opportunities.
• Manage brand budgets and evaluate ROI of marketing initiatives.
• Develop innovative traditional, digital and multichannel marketing activities.
• Collaborate with Sales, Medical, Market Access and other cross-functional teams.
• Build relationships with healthcare professionals and Key Opinion Leaders.

Skills

Pharmaceutical marketing

Budget management

Forecasting

Organisation

Project management

CRM data insights

Stakeholder management

Communication skills

Collaborative approach

Oncology/Neurology knowledge

Education

Life sciences degree or equivalent

Job description

Title: Brand Manager Company: Ipsen Pharmaceuticals Ltd

About Ipsen: Ipsen is a mid-size global biopharmaceutical company with a focus on transformative medicines in three therapeutic areas: Oncology, Rare Disease and Neuroscience. Supported by nearly 100 years of development experience, with global hubs in the U.S., France and the U.K, we tackle areas of high unmet medical need through research and innovation. Our passionate teams in more than 40 countries are focused on what matters and endeavour every day to bring medicines to patients in 88 countries. We build a workplace that champions human-centric leadership and fosters a culture of collaboration, excellence and impact. At Ipsen, every individual is empowered to be their true selves, grow and thrive alongside the company’s success. Join us on our journey towards sustainable growth, creating real impact on patients and society! For more information, visit us at https://www.ipsen.com/ and follow our latest news on LinkedIn and Instagram.

Job Description

Brand Manager, Ireland | Dublin | Hybrid

What you’ll be doing

• Develop and deliver tactical brand plans aligned with business objectives.
• Lead the annual operational plan for your assigned brands.
• Become the brand champion, acting as an internal point of reference for your portfolio.
• Analyse brand performance, market dynamics and competitor activity to identify opportunities and inform decisions.
• Manage brand budgets and evaluate the effectiveness and ROI of marketing initiatives.
• Develop innovative traditional, digital and multichannel marketing activities.
• Partner closely with Sales, Medical, Market Access and other cross-functional colleagues.
• Build collaborative relationships with healthcare professionals and Key Opinion Leaders.
• Ensure activities are delivered in line with the IPHA Code and relevant internal policies and procedures.

What you’ll bring

• Pharmaceutical marketing experience.
• A good understanding of the healthcare environment and pharmaceutical marketplace.
• Experience with budget management and forecasting.
• Strong organisation, planning and project management skills.
• CRM experience and confidence using data and insights to inform decisions.
• Excellent communication and stakeholder management skills.
• A proactive, collaborative and results-focused approach.
• A life sciences degree or similar qualification.
• Experience in oncology or neurology, and Market Access would be an advantage, as would IPHA certification, but these are not essential.

Why join us?

Dublin

Hybrid working

Travel up to approximately 20%

We welcome applications from suitably qualified candidates from all backgrounds and are committed to providing an inclusive recruitment experience. If you require a reasonable accommodation during the recruitment process, please let us know.

We are committed to creating a workplace where everyone feels heard, valued, and supported; where we embrace "The Real Us". The value we place on different perspectives and experiences drives our commitment to inclusion and equal opportunities. When we include diverse ways of thinking, we make more thoughtful decisions and discover more innovative solutions. Together we strive to better understand the communities we serve. This means we also want to help you perform at your best when applying for a role with us. If you require any adjustments or support during the application process, please let the recruitment team know.

At Ipsen, each employee makes a real impact. Our teams are passionate about what they do because they care about making a difference in patients’ lives. We invest in our employees to support life-changing projects that create positive impact for patients and society.