Brand Manager

Arthur Mallon Foods; Monaghan; On-site; EUR 55,000 - 75,000; Full time

Benefits offered by this job

Supportive work environment

State of the art facility

Competitive salary

Job summary

Arthur Mallon Foods, a family-founded Irish food business, is seeking a Brand Manager to join a small, close-knit team. You will shape brand strategy and implement it through packaging, digital, trade and shopper marketing, PR and consumer communications.

Play a key role across Ireland to grow market share and profitability. You’ll work with commercial, innovation and operations teams, agencies and retailers to deliver campaigns, product development and brand governance.

Qualifications

• At least three years’ experience in brand, trade marketing or related role in FMCG/food.
• Third-level qualification in marketing, business, communications or related discipline.
• Strong project management skills with ability to balance multiple priorities.
• Sound commercial awareness and ability to work with consumer, market and sales data.
• Understanding of the Irish grocery/retail landscape and shopper behaviour.

Responsibilities

• Assist Senior Brand Manager in developing annual brand plans and marketing calendars.
• Manage day-to-day marketing projects within budget and brand priorities.
• Develop consumer insights from market data to identify growth opportunities.
• Coordinate consumer research and translate data into actionable recommendations.
• Deliver integrated campaigns across digital, social, PR and shopper marketing.

Skills

Brand management

Trade marketing

Project management

Consumer insights

Communication

Education

Marketing/business/communications degree

Job description

• Supportive, inclusive, and team-oriented work environment
• State of the art facility

• Supportive, inclusive, and team-oriented work environment
• State of the art facility
• Competitive salary

We’re looking for a Brand Manager to join our small, close-knit team at Arthur Mallon Foods, a family-founded Irish food business with over 85 years behind us. As we enter our next stage of growth, this newly created role offers the opportunity to help shape what comes next.

You’ll work across the full marketing mix in the North and South of Ireland, helping take ideas from concept to shelf. Alongside our commercial, innovation and operations teams and agency partners, you’ll help shape brand strategy and put it into practice through packaging, product innovation, digital, social, trade and shopper marketing, PR and consumer communications. Your work will help build brand awareness, reach more consumers, grow market share and improve profitability.

What you’ll be doing

• Support the Senior Brand Manager in developing annual brand plans, marketing calendars and growth initiatives.
• Manage day-to-day marketing projects, keeping work on track, within budget and aligned with brand priorities.
• Stay curious about consumers, culture and market trends across the North and South of Ireland, developing culturally relevant insights that uncover opportunities for brand growth.
• Coordinate consumer research and turn sales, market, competitor, pricing and promotional data into practical recommendations.
• Deliver integrated campaigns across digital, social, PR and shopper marketing, bringing brands to life through in-store activity, sampling, launches and events.
• Oversee brand content, keeping communications consistent with brand guidelines and helping colleagues understand and champion our brands.
• Coordinate new product development and improvements to existing products within the three-year innovation pipeline, working with colleagues on business cases, forecasts, launch plans and post-launch reviews.
• Manage packaging development and artwork approvals, working closely with technical and quality teams to ensure claims and pack copy are accurate and compliant.
• Partner with the commercial team on retailer presentations, range reviews, sales materials, promotions and joint business plans.
• Build productive agency relationships, set clear briefs, review creative work and evaluate agency performance.
• Track brand and campaign performance, share regular updates with the Senior Brand Manager and senior stakeholders, and recommend how to improve returns on marketing investment.
• Build positive relationships with colleagues and external partners, and represent the company and its brands at customer meetings and trade events.
• Support marketing administration, including purchase orders, spend records, Brandbank updates and project tracker maintenance.

What we’re looking for Essential

• At least three years’ experience in brand, trade marketing or a related marketing or commercial role, ideally in FMCG or food. Relevant industry placements can count towards this.
• A third-level qualification in marketing, business, communications or a related discipline.
• Strong project management skills, with the ability to balance multiple priorities.
• Sound commercial awareness.
• Comfortable working with consumer, market and sales data.
• A strong understanding of the Irish grocery and retail landscape and shopper behaviour.
• Clear communication skills and a natural ability to build strong working relationships.
• Curiosity and the confidence to take initiative.
• A full driving licence for travel to customer, supplier and agency meetings and trade events.
• A genuine enthusiasm for food.

Desirable

• Experience working with external agencies, designers, printers or research providers, and with industry bodies such as Bord Bia.
• Experience developing brands across packaging, communications and digital channels.
• Experience delivering campaigns from briefing to launch and evaluation.
• Experience working with key retailers in the North and South of Ireland, such as Dunnes Stores, Tesco and Musgrave Retail Partners.