Brand and Customer Manager

AstraZeneca; Dublin; Hybrid; EUR 70,000 - 95,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

AstraZeneca in Dublin is seeking a Brand and Customer Manager to support development and execution of the brand strategy in the Irish market. The role involves collaboration with sales, medical, IBEX, diagnostics, market access and franchise teams to implement plans and deliver sales targets.

You will drive tactical delivery, content creation, vendor management and account planning across channels, using insights to improve segmentation and performance, with a hybrid work model in Dublin.

Qualifications

• Degree qualified – scientific, marketing, business.
• Strong pharmaceutical industry experience.
• Experience in a customer facing environment.
• Strong sales or marketing leadership with growth in market share.
• Excellent cross-functional collaboration and communication.

Responsibilities

• Tactical delivery, localisation, and execution of the marketing plan across channels.
• Manage brand sales forecast and annual budget.
• Drives the creation of content to deliver an engaging brand experience across channels.
• Manage external vendors (including creative agencies, market research agencies, meeting partners).
• Manage the promotional asset approval process with cross-functional partners.
• Use insights and performance data to ensure effective tactical execution - including account planning, targeting and segmentation.
• Effective promotion to senior/influential customers within a defined set of key accounts through enhanced key account management working.
• External engagement with key stakeholders, influencers, and decision makers to understand account needs.
• Develop and implement strategic account plans to drive sales growth and maximize the value of each key account.

Skills

Commercial awareness

Cross-functional teamwork

Sales leadership

Marketing leadership

Communication skills

Education

Bachelor's degree

Job description

To support the development, implementation, and execution of the brand strategy in the Irish market. The Brand & Customer Manager will collaborate with key internal stakeholders including the sales team, medical team, IBEX, diagnostics team, market access team and franchise manager to implement brand strategy plan and deliver on sales targets. This hybrid role will involve a significant level of customer engagement nurturing the growth of key relationships for the successful implementation of the brand strategy and partnerships. Deliverables include brand strategy plan, market Insights, sales targets, key account planning, brand forecasting (revenue and spend), key marketing campaign materials.

Job Title: Brand and Customer Manager

Location: Dublin

Accountabilities

• Tactical delivery, localisation, and execution of the marketing plan across various channels


• Manage brand sales forecast and annual brand marketing budget


• Drives the creation of content to deliver an engaging brand experience across channels.


• Manage external vendors (including creative agencies, market research agencies, meeting partners)


• Manage the promotional asset approval process with cross-functional partners.


• Use insights and performance data to ensure effective tactical execution - including account planning, targeting and segmentation.


• Effective promotion to senior/influential customers within a defined set of key accounts through enhanced key account management working


• External engagement with key stakeholders, influencers, and decision makers (including consultants, specialist registrars, specialist nurses and pharmacists) to understand account needs.


• Develop and implement strategic account plans to drive sales growth and maximize the value of each key account.

Essential Skills/Experience

• Degree qualified – scientific, marketing, business.


• Strong commercial pharmaceutical experience with a strong performance track record


• Experience working in a customer facing environment.


• Strong sales and/ or marketing leadership with a successful track record of growing market share


• Success working as part of cross-functional teams with great communication skills

Desirable Skills/Experience

• Experience in the oncology– including knowledge of the healthcare environment.


• Creative omnichannel marketing capabilities together with rigorous commercial business sense


• Experience in launching new medicines.


• Experience in managing Key Customer Relationships

At AstraZeneca, we change the practice of medicine and improve the patient experience by generating and communicating compelling medical evidence. We translate our wealth of medical and scientific expertise to ensure the data we produce helps physicians to better treat patients at every point in the journey. We are a high‑performing team within a global, growing organisation. Our culture is one of openness and transparency, fused with ambition and drive. We are recognised as the strategic partner for Research & Development and Commercial. We have the courage to express our ideas freely, knowing it's a safe space to learn from failures. We leverage our partnerships with external experts across the industry, to create and communicate evidence that changes medical practice!

Are you ready to make a difference?

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Our mission is to build an inclusive and equitable environment. We want people to feel they belong at AstraZeneca and Alexion, starting with our recruitment process. We welcome and consider applications from all qualified candidates, regardless of characteristics. We offer reasonable adjustments/accommodations to help all candidates to perform at their best. If you have a need for any adjustments/accommodations, please complete the section in the application form.