Area Sales Manager

Cpl; Cork; On-site; EUR 60,000 - 85,000; Full time

Benefits offered by this job

Competitive base salary

Performance-related bonus scheme

Company vehicle or vehicle allowance

Pension contribution

Life assurance cover

Enhanced annual leave entitlement, etc

Job summary

CPL Cork is seeking an Area Sales Manager to drive growth across the Munster region in the construction equipment and plant hire sector. This field-based role focuses on winning new business and expanding relationships with major customers.

Reporting to the Sales Director, you will develop strategic plans, manage the sales cycle end-to-end, and collaborate with operations to deliver on revenue, margins, and service excellence. A proven track record in technical or construction sales is preferred.

Qualifications

• Proven track record in generating new business and expanding key accounts.
• Experience managing the full sales cycle from prospecting to contract closure.
• Strong communication, negotiation and relationship-building skills.

Responsibilities

• Manage and develop relationships with regional and national customers to maximise revenue.
• Identify and secure new business opportunities across Munster and nationally.
• Develop and implement a strategic sales plan with clear objectives and targets.
• Maintain customer engagement and record activities in the CRM system.
• Build a strong pipeline through proactive business development and networking.
• Promote the company’s expanding product and service offering.
• Collaborate with Sales Director on pricing strategies and commercial agreements.
• Ensure activities align with revenue and profitability targets.
• Coordinate with operations to ensure high service levels at contract delivery.
• Stay informed on market trends and competitor activity.
• Produce accurate sales forecasts and reports.

Skills

New business development

Account management

CRM proficiency

Communication & negotiation

Relationship building

Tools

CRM software

Job description

Area Sales Manager | Munster

Construction Equipment & Plant Hire Sector

The Opportunity

Our client, a leading provider within the construction equipment and plant hire sector, is seeking an experienced Area Sales Manager to drive business growth across the Munster region. This is a field-based role focused on developing new business opportunities while managing and expanding key customer relationships.

Reporting directly to the Sales Director, you will play a key role in delivering revenue growth, increasing market share, and identifying new opportunities across the construction, civil engineering, infrastructure, and related industries.

This is an excellent opportunity for a commercially driven sales professional with a proven track record of winning new business and managing high-value customer accounts within a technical or construction-related environment.

Key Responsibilities

• Manage and develop relationships with existing regional and national customers to maximise revenue opportunities.
• Identify, target, and secure new business opportunities across the Munster region and nationally.
• Develop and implement a strategic sales plan with clearly defined objectives and performance targets.
• Maintain a structured customer engagement programme, ensuring all activity is accurately recorded through the CRM system.
• Build a strong pipeline of opportunities through proactive business development and networking.
• Promote and educate customers on the company's expanding product and service offering.
• Work closely with the Sales Director to deliver profitable pricing strategies and commercial agreements.
• Ensure sales activities align with revenue, margin, and profitability targets.
• Collaborate with operational teams to ensure exceptional customer service and successful contract delivery.
• Keep up to date with market trends, industry regulations, competitor activity, and emerging opportunities.
• Produce accurate sales forecasts and reports while maintaining high administrative standards.
• Build strong internal relationships to support business growth and customer satisfaction.

About You

• Based within the Munster region with strong knowledge of the local market.
• Proven success in generating new business and winning major accounts.
• Demonstrated ability to manage the full sales cycle, from prospecting and negotiation through to implementation and account growth.
• Strong commercial awareness and an ability to identify profitable opportunities.
• Results-driven with a proactive and highly motivated approach.
• Excellent communication, presentation, negotiation, and relationship-building skills.
• Experience using CRM systems and managing sales pipelines effectively.
• Full clean driving licence.
• Experience within the plant hire, powered access, construction services, equipment rental, or related sectors would be highly advantageous.

What's on Offer

• Competitive base salary
• Performance-related bonus scheme
• Company vehicle or vehicle allowance
• Pension contribution
• Life assurance cover
• Enhanced annual leave entitlement, including birthday leave
• Employee discount and wellbeing programmes
• Cycle to Work scheme
• Ongoing learning and development opportunities
• Structured career progression within a growing organisation

#CplCorkSales