Website & Ecommerce Growth Manager

TNP Group (Mooimom); Jakarta Pusat; On-site; IDR 180,000,000 - 360,000,000; Full time

Job summary

TNP Group (Mooimom) is seeking a Website & Ecommerce Manager to drive D2C growth across MOOIMOM, MUGU, and MomCozy. You’ll own website revenue targets, optimize SEO and AI search, and work with IT, UI/UX, Marketplace, and Content teams.

This role requires hands-on data analysis, experimentation, and strong cross-functional collaboration. The ideal candidate will have 3–5 years in ecommerce or D2C, experience with GA4, and a passion for turning data into measurable growth.

Qualifications

• Bachelor’s degree in Marketing, Digital Business, Communications, or Management (preferred).
• 3–5 years in ecommerce, digital marketing, or D2C website commerce.
• Experience collaborating with IT/UI/UX teams and marketplace teams.

Responsibilities

• Drive revenue and traffic targets across product brands by executing growth initiatives based on data and market trends.
• Support migration from marketplaces to the D2C website and build loyalty/CRM mechanisms.
• Improve organic visibility through SEO and AI Search optimization strategies.
• Collaborate with UI/UX to optimize customer journey from landing page to checkout and run CRO tests.
• Plan and monitor paid acquisition campaigns; track ROAS and CAC and identify optimization opportunities.
• Maintain performance dashboards using GA4 and Google Search Console and translate data into insights for leadership.
• Coach and support a Website Executive and represent the D2C channel in cross-functional discussions.

Skills

Ecommerce growth

SEO & AI search

D2C website

Analytics & data

Cross-functional collaboration

Education

Bachelor’s degree in Marketing or related

Tools

GA4

Google Analytics

Job description

We're TNP Group, home to MOOIMOM, MUGU, and MomCozy. As we grow our D2C website channel, we're looking for an Website & Ecommerce Manager to drive website growth, support our marketplace-to-website migration, and strengthen our search visibility (SEO & AI Search).

Great fit for someone early-to-mid career in ecommerce/growth, ready for real ownership and working closely with data, campaigns, and teams across IT, UI/UX, Marketplace, and Content.

What You’ll Drive :

1. D2C Revenue & Growth, Drive website revenue and traffic targets across MOOIMOM, MUGU, and MomCozy by executing growth initiatives based on performance data, market trends, and competitive insights.

2. Marketplace-to-D2C Migration, Support the strategy to migrate customers from marketplaces (Shopee & TikTok Shop) to our own website, help build loyalty/CRM mechanisms that drive repeat purchases, and coordinate with the Marketplace team to avoid channel cannibalization.

3. Digital Discoverability (SEO & AI Search), Execute SEO initiatives to improve organic visibility, and start building our AI Search Optimization (AEO/GEO) approach so our products and content stay relevant across Google AI Overviews, ChatGPT, Perplexity, Gemini, and similar platforms.

4. Customer Experience & Conversion (CRO), Work closely with the UI/UX team to improve the customer journey from landing page to checkout, and run A/B testing initiatives to lift conversion rate and AOV.

5. Paid Media Support, Help plan and monitor paid acquisition campaigns (Google Ads, Meta Ads, YouTube Ads, programmatic), track ROAS and CAC, and flag optimization opportunities.

6. Performance Reporting & Insights, Maintain performance dashboards using GA4, Google Search Console, and other tools, and translate data into clear, actionable insights for the Head of Marketing.

7. Team Collaboration, Coach and support a Website Executive on day-to-day execution, and represent the D2C channel in cross-functional discussions.

What We’re Looking For :

• Bachelor's degree in any major (Marketing, Digital Business, Communications, or Management preferred)
• 3–5 years of experience in ecommerce, digital marketing, or D2C website commerce
• Some track record of contributing to online sales growth, website and/or marketplace
• Comfortable collaborating with IT and UI/UX teams on website improvements
• A plus: experience in mother & baby, fashion, or consumer goods industries
• Working knowledge of SEO (on-page, off-page, basic technical SEO); curiosity about AI Search Optimization (AEO/GEO) is a bonus
• Some exposure to CRO, UX flow, or A/B testing
• Familiarity with paid advertising platforms: Google Ads, Meta Ads, YouTube Ads, and/or programmatic
• Comfortable using GA4, Google Search Console, and Google Tag Manager
• Familiar with Indonesian marketplace platforms: Shopee & TikTok Shop
• Enjoys using AI tools (ChatGPT, Gemini, Claude, etc.) to speed up data analysis and research
• Proactive, communicative, eager to grow into a strategic ecommerce role
• A plus: Google Ads Certification, Meta Blueprint, or GA4 certification but real portfolio results matter more than formal certificates
• Willing to WFO in Kelapa Gading, Jakarta Utara.

Why Join TNP Group?

• Be part of a leading mother & baby house of brands trusted by millions of Indonesian families
• Work closely with a solid cross-functional team: IT, UI/UX, Marketplace, Content, and Livestream
• A genuine growth path this role is designed as a stepping stone toward more senior D2C/growth leadership