Performance Marketing and Growth Executive

Miso Pet Food; Jakarta Utara; On-site; IDR 267,840,000 - 468,720,000; Full time

Job summary

MISO is seeking a Growth Marketing Executive to join our Indonesia team and partner with founders to identify growth opportunities, analyze performance, and run experiments that scale our brand across Meta Ads, Shopee, Tokopedia, TikTok Shop, and affiliates. You will focus on improving ROAS, CAC, and retention while collaborating with the Creative team to translate insights into winning content.

With 2–4 years in growth or digital marketing, you will own campaigns, monitor budgets, and deliver

Qualifications

• 2-4 years in growth or digital marketing.
• Experience managing e-commerce ads across platforms.
• Strong analytical skills using Excel or Google Sheets.

Responsibilities

• Run and optimize paid campaigns across Meta, TikTok, Shopee, Tokopedia, and other growth channels.
• Manage day-to-day campaign performance, including targeting, bidding, budgets, and optimization.
• Track ROAS, CAC, CTR, CVR, AOV, and GMV, and turn numbers into action.
• Analyze sales and marketplace data to identify winning products and audiences.
• Test and learn across creatives, offers, audiences, messaging, and strategies.
• Work with Creative team to turn insights into better-performing content and ads.
• Develop strategies to drive new customer acquisition, repeat purchase, and retention.
• Support growth initiatives from product launches and promotions to bundles and campaigns.

Skills

Growth mindset

Data analysis

Campaign optimization

Cross-functional collaboration

Communication

Ownership

Tools

Meta Ads

Shopee

Tokopedia

TikTok Shop

Excel

Google Sheets

Job description

Performance Marketing and Growth Executive

We're looking for a Growth Marketing Executive who loves understanding why things grow, enjoys working with data, and is excited to experiment, learn, and build alongside us. This role goes beyond managing ads. You'll work directly with the founders to identify growth opportunities, analyze business performance, run experiments, and help scale MISO across Meta Ads, Shopee, Tokopedia, TikTok Shop, and affiliate partnerships.

Key responsibilities

Run and optimize paid campaigns across Meta, TikTok, Shopee, Tokopedia, and other growth channels.

Manage day-to-day campaign performance, including targeting, bidding, budgets, and optimization.

Track key metrics like ROAS, CAC, CTR, CVR, AOV, and GMV - and turn the numbers into clear next actions.

Analyze sales and marketplace data to identify winning products, audiences, and growth opportunities.

Test and learn across creatives, offers, audiences, messaging, and campaign strategies.

Work closely with the Creative team to turn performance insights into better-performing content and ads.

Develop strategies to drive new customer acquisition, repeat purchase, and retention.

Support bigger growth initiatives, from product launches and promotions to bundles, pricing tests, and marketplace campaigns.

Keep an eye on competitors, platform changes, and emerging opportunities, and bring new ideas to the team.

Work directly with the founders to turn insights and experiments into real business growth.

Who are we looking for

A self-starter who takes ownership.

Naturally curious and always asking 'Why?'

Enjoy working with numbers and comfortable with in depth data analysis.

Action oriented in turning insights into actual next steps.

Acts on problems and opportunities without waiting for someone to tell you what to do.

Strong communication and collaboration skills.

2-4 years of experience in growth, performance marketing, e-commerce, or digital marketing.

Experience managing Meta Ads, Shopee, Tokopedia, TikTok Shop, or similar e-commerce platforms.

Understanding of metrics such as ROAS, CAC, LTV, CTR, CVR, AOV, and customer retention.

Strong analytical skills using Excel or Google Sheets.

About us

MISO is a growing pet food brand on a mission to make better nutrition more practical and approachable for pet parents in Indonesia.