Sr. Marketing Strategist

Staffinc Group; Jakarta Selatan; On-site; IDR 180,000,000 - 360,000,000; Full time

Job summary

Staffinc is Indonesia’s leading digital staffing platform delivering end-to-end workforce solutions. The team translates business objectives into marketing initiatives, builds integrated campaigns, and drives pipeline growth across digital channels, events, partnerships, and activations.

The role requires a strong analytical mindset with a creative approach to optimize ROI and guide junior strategists in a fast-paced, multi-faceted marketing environment.

Qualifications

• Minimum 5 years of marketing strategist experience in a marketing agency or equivalent.
• Great command of implementing marketing in digital ecosystems, from organic to paid platforms.
• Experience in B2B and commercial B2B is a plus.
• Strong analytical background with a creative mindset.

Responsibilities

• Translate business objectives from Staffinc into actionable marketing initiatives.
• Develop and execute integrated marketing strategies to drive qualified leads and pipeline growth.
• Manage multi-channel campaigns (digital, events, partnerships, brand activations) with measurable ROI.
• Monitor and optimize campaign performance (HQL, CMP, brand recall/awareness).
• Provide strategic guidance to junior strategists and coordinate cross-department marketing projects.

Skills

Marketing strategy

Digital marketing

Campaign management

Analytics

B2B marketing

Job description

About Staffinc

Staffinc is Indonesia’s leading digital staffing platform, providing end-to-end workforce solutions:

Staffing:

From recruitment to payroll management.

HR System:

Simplified hiring, payroll, and benefits.

Procurement & Rental:

Essential tools and equipment for workers.

Since 2018, Staffinc has empowered 1.7 million+ workers in 350+ cities, combining people and technology for real impact.

Job Description

• Translate business objectives from staffinc's business entities into actionable marketing initiatives.
• Develop and execute integrated marketing strategies to drive qualified leads and pipeline growth.
• Manage multi-channel campaigns (digital, events, partnerships, brand activations) with measurable ROI.
• Monitor and optimize campaign performance (HQL, CMP, brand recall/awareness)
• Provide strategic guidance to junior strategists and coordinate cross-department marketing projects.

Job Requirements

• Minimum 5 years of marketing strategist experience in a marketing agency or equivalent
• Great command of implementing marketing in digital ecosystems, from organic to paid platforms
• Experience in B2B and commercial B2B is a plus
• Strong analytical background with a creative mindset