Strategic Digital Marketing Lead & Analytics

Talent Insider; Jakarta Pusat; On-site; IDR 180,000,000 - 320,000,000; Full time

Job summary

Talent Insider, an upcoming HR consultancy in Indonesia, is seeking a seasoned digital marketing leader to guide the Digital Ads, SEO, and ASO teams. You will align campaigns with business goals, monitor performance, and optimize across channels to boost growth and brand presence.

The role requires extensive experience in managing cross-channel campaigns, proficiency with analytics and attribution platforms, and the ability to translate complex data into strategy for scalable results.

Qualifications

• Extensive experience managing Digital Ads, SEO, ASO, and CRM campaigns.
• Proficient with analytics & attribution tools including GA, SEMRush, MoEngage, Appsflyer.
• Able to translate data into actionable digital marketing strategy.

Responsibilities

• Provide guidance and support to the Digital Ads, SEO, and ASO teams, ensuring cohesive strategies.
• Monitor and analyze KPIs to inform data-driven decisions and ongoing optimization.
• Develop and implement comprehensive digital marketing strategies to drive growth online.

Skills

Analytical thinking

Strategic mindset

Cross-functional collaboration

Tools

Google Analytics

Ads Dashboard

SEMRush

Google Play Console

Firebase

Appsflyer

MoEngage

Looker Studio

Metabase

Job description

Talent Insider, an upcoming HR consultancy in Indonesia, is seeking a seasoned digital marketing leader to guide the Digital Ads, SEO, and ASO teams. You will align campaigns with business goals, monitor performance, and optimize across channels to boost growth and brand presence.

The role requires extensive experience in managing cross-channel campaigns, proficiency with analytics and attribution platforms, and the ability to translate complex data into strategy for scalable results.