Digital Marketing Lead

Talent Insider; Jakarta Pusat; On-site; IDR 180,000,000 - 320,000,000; Full time

Job summary

Talent Insider, an upcoming HR consultancy in Indonesia, is seeking a seasoned digital marketing leader to guide the Digital Ads, SEO, and ASO teams. You will align campaigns with business goals, monitor performance, and optimize across channels to boost growth and brand presence.

The role requires extensive experience in managing cross-channel campaigns, proficiency with analytics and attribution platforms, and the ability to translate complex data into strategy for scalable results.

Qualifications

• Extensive experience managing Digital Ads, SEO, ASO, and CRM campaigns.
• Proficient with analytics & attribution tools including GA, SEMRush, MoEngage, Appsflyer.
• Able to translate data into actionable digital marketing strategy.

Responsibilities

• Provide guidance and support to the Digital Ads, SEO, and ASO teams, ensuring cohesive strategies.
• Monitor and analyze KPIs to inform data-driven decisions and ongoing optimization.
• Develop and implement comprehensive digital marketing strategies to drive growth online.

Skills

Analytical thinking

Strategic mindset

Cross-functional collaboration

Tools

Google Analytics

Ads Dashboard

SEMRush

Google Play Console

Firebase

Appsflyer

MoEngage

Looker Studio

Metabase

Job description

Talent Insider is an upcoming HR Consultancy Service, founded in 2021. Our clients have been some of the leading brands in Indonesia, and this service continues to expand.

Registered in Singapore & Indonesia, we can assist with your growth plans and strategies, and continue to expand our regional presence with strong regional partners to assist our client in recruitment and branding strategy.

Job Description

• rovide guidance and support to the Digital Ads, SEO, and ASO teams, ensuring effective execution of cohesive strategies across all digital marketing channels.
• Monitor and analyze key performance indicators across teams to inform data-driven decisions that promote ongoing optimization and improvement.
• Develop and implement comprehensive digital marketing strategies aligned with business goals to drive growth in digital presence.

Requirement

• Extensive experience managing Digital Ads, SEO, ASO, and CRM campaigns, particularly in sectors such as investment or financial services.
• Proficient in using marketing analytics tools and attribution platforms, including Google Analytics, Ads Dashboard, SEMRush, Google Play Console, Firebase, Appsflyer, MoEngage, etc.
• Experience with data visualization tools such as Metabase and Looker Studio is an advantage.
• Strong analytical skills with a demonstrated ability to interpret complex data and make strategic, data-driven decisions.