Specialist Digital Advertising E-Commerce

Plastic Houseware; Kota Semarang; On-site; IDR 200,880,000 - 312,480,000; Full time

Job summary

Plastic Houseware seeks a Specialist Digital Advertising E-Commerce to drive paid campaigns across Meta, TikTok, Google, and marketplace ads to accelerate online sales. You will analyze performance data, optimize product listings and campaigns, coordinate with design and copy teams, and prepare regular management reports on ROAS, CTR, CPC, and conversions.

Strong knowledge of e-commerce operations and marketplace optimization is preferred, with a track record of translating metrics into

Qualifications

• Knowledge of e-commerce operations and marketplace optimization.
• Ability to analyze data and translate performance metrics into actionable insights.
• Experience with budget management and campaign optimization.

Responsibilities

• Create, set up, and run paid ads on platforms such as Meta Ads (Instagram/Facebook), TikTok Ads, Google Ads, and Marketplace Ads (Shopee Ads, Tokopedia Ads).
• Manage daily and monthly advertising budgets efficiently and with precise targeting.
• Monitor ROAS, CTR, CPC, Conversion Rate, and AOV to drive performance.
• Optimize product listings, store pages, and seasonal promotions/campaigns on marketplaces.
• Coordinate with design and copywriting teams for advertising materials.
• Analyze advertising performance and daily/monthly sales data to generate actionable business insights.
• Prepare regular reports to management on campaign effectiveness.
• Follow digital trends and platform changes to maximize impact.

Skills

Budget management

Data analysis

Campaign optimization

E-commerce operations

Marketplace optimization

Cross-functional collaboration

Tools

Meta Ads Manager

Google Ads

TikTok Ads Manager

Shopee Ads

Tokopedia Ads

Job description

Specialist Digital Advertising E-Commerce

This role involves managing paid advertising campaigns across multiple platforms and optimizing e-commerce operations to drive sales and business growth.

Key responsibilities

Create, set up, and run paid ads on platforms such as Meta Ads (Instagram/Facebook), TikTok Ads, Google Ads, and Marketplace Ads (Shopee Ads, Tokopedia Ads)

Manage daily and monthly advertising budgets efficiently and with precise targeting

Monitor key metrics including ROAS (Return on Ad Spend), CTR (Click-Through Rate), CPC (Cost Per Click), Conversion Rate, and AOV (Average Order Value)

Optimize product listings, store pages, and seasonal promotions/campaigns on marketplaces

Coordinate with design and copywriting teams for advertising materials

Analyze advertising performance and daily/monthly sales data to generate actionable business insights

Prepare regular reports to management on campaign effectiveness

Follow digital trends, consumer behavior, and changes in advertising platform algorithms and new features

About you

Knowledge of e-commerce operations and marketplace optimization

Ability to analyze data and translate performance metrics into actionable insights

Experience with budget management and campaign optimization