Ads Specialist

Ivory Studio Yogyakarta; Sleman; On-site; IDR 89,280,000 - 167,400,000; Full time

Job summary

Ivory Studio Yogyakarta is seeking an Advertising Specialist to lead digital marketing efforts in Indonesia. You will design, execute, and optimize campaigns across Google, Meta, TikTok, and marketplace platforms to boost brand visibility and conversions.

The role requires 2–3 years in digital or performance marketing, strong analytical skills, and a keen eye for trends in fashion and social media. You will collaborate with content and marketing teams to hit targets and improve ROAS.

Qualifications

• 2–3 years in Digital Marketing or Performance Marketing.
• Understanding of strategy, audience, engagement, and conversion.
• Proficiency in SEO, SEM, Google Ads, Meta Ads, and TikTok Ads.
• Experience with social media and marketplaces like Instagram, TikTok, Shopee.
• Strong analytical, creative, communicational, and problem-solving skills.
• Awareness of digital trends and fashion industry.
• Adaptable, detail-oriented, and target-driven.

Responsibilities

• Develop and implement digital marketing strategies aligned with targets.
• Manage and optimize Google, Meta, and TikTok Ads campaigns.
• Manage marketing via Social Media and Marketplace platforms.
• Conduct audience, competitor, and digital trend research.
• Monitor and analyze campaign performance, engagement, traffic, and conversion.
• Collaborate with Content team in planning and execution.

Skills

Digital Marketing

Performance Marketing

SEO

SEM

Google Ads

Meta Ads

TikTok Ads

Social Media Marketing

Marketplace Platforms

Data Analysis

Analytical Thinking

Creative Thinking

Communication Skills

Problem Solving

Fashion Industry Trends

Job description

This role involves developing and executing digital marketing strategies aligned with company targets, managing and optimizing advertising campaigns across multiple platforms, and driving brand visibility and conversion through data-driven approaches.

Key responsibilities

• Develop and implement digital marketing strategies according to company targets
• Manage and optimize Google Ads, Meta Ads, and TikTok Ads campaigns
• Manage marketing through Social Media and Marketplace platforms
• Conduct target audience, competitor, and digital trend research
• Monitor and analyze campaign performance, engagement, traffic, and conversion
• Optimize SEO and SEM to increase brand visibility
• Collaborate with the Content team in campaign planning and execution

About you

• 2–3 years of experience in Digital Marketing or Performance Marketing
• Understanding of digital marketing strategy, target audience, engagement, and conversion
• Proficiency in SEO, SEM, Google Ads, Meta Ads, and TikTok Ads
• Proficiency in Social Media marketing and Marketplace platforms such as Instagram, TikTok, Shopee, and other platforms
• Ability to analyze advertising data (CTR, CPC, ROAS, etc.)
• Strong analytical, creative, communication, and problem-solving skills
• Awareness of digital trends, social media developments, and fashion industry trends
• Adaptable, detail-oriented, responsible, and able to work towards targets

What can I earn as an Advertising Specialist