Ads Specialist

PT MUTIARA NATA ABADI; Sukoharjo; On-site; IDR 78,120,000 - 133,920,000; Full time

Job summary

PT Mutiara Nata Abadi is seeking a data- and results-oriented Ads Specialist to design, execute, and optimize paid campaigns across Meta, TikTok, Google, and marketplaces. You will monitor ROAS targets, conduct A/B testing, and collaborate with content and design teams to drive awareness, leads, and sales in textiles and sarung products.

The role requires 1–2 years in digital advertising, a track record of budget management, and proficiency across major ad platforms.

Qualifications

• 1–2 years of experience as an Ads Specialist, Performance Marketing, or Digital Media Buyer.
• Proven track record managing advertising budgets and achieving ROAS/conversion targets.
• Experience in textile, fashion, or retail e-commerce is a plus.

Responsibilities

• Design, run, and manage paid advertising campaigns on Meta Ads, TikTok Ads, Google Ads, and marketplace platforms (Shopee & Tokopedia).
• Conduct structured testing (A/B Testing) on ads, copy, targeting, and landing pages to optimize strategy.
• Set and monitor advertising budgets to achieve ROAS and CAC targets.
• Analyze advertising performance data daily/weekly and prepare data-driven evaluation reports.
• Collaborate with Content Creator and Visual Design teams to produce high-converting ad materials.
• Conduct market research, digital trend mapping, and competitor advertising analysis.

Skills

Meta Ads Manager

TikTok Ads Manager

Google Ads

A/B Testing

Pixel Tracking

Conversion API

ROAS Optimization

Budget Management

Analytics

Tools

Meta Ads Manager

TikTok Ads Manager

Google Ads

Job description

PT Mutiara Nata Abadi is seeking a data and results-oriented candidate to join as an Ads Specialist (Digital Ads / Performance Marketing). The selected candidate will be fully responsible for designing, executing, and optimizing paid advertising campaigns across various digital platforms to increase brand awareness, lead acquisition, and sales of textile and sarung products on an ongoing basis.

Key responsibilities

Design, run, and manage paid advertising campaigns on Meta Ads (Facebook & Instagram), TikTok Ads, Google Ads, and marketplace advertising platforms (Shopee & Tokopedia Ads)

Conduct structured testing (A/B Testing) on advertising materials, copywriting, target audience (targeting), and landing pages to find the best strategy

Set and monitor advertising budgets efficiently to achieve optimal Return on Ad Spend (ROAS) and Customer Acquisition Cost (CAC) targets

Analyze advertising performance data on a daily/weekly basis and prepare data-based evaluation reports for marketing strategy decision-making

Collaborate closely with Content Creator and Visual Design teams in preparing attractive and high-converting advertising materials

Conduct market research, digital trend mapping, and periodic competitor advertising strategy analysis

About you

Minimum 1–2 years of work experience as an Ads Specialist, Performance Marketing, or Digital Media Buyer

Proven track record in managing advertising budgets and achieving ROAS/conversion targets (experience in textile, fashion, or retail e-commerce industry is an added value)

Proficient in operating Meta Ads Manager, TikTok Ads Manager, Google Ads, and marketplace advertising dashboards

Strong understanding of digital funneling, custom/lookalike audience, pixel tracking, and conversion API

Analytical thinking, comfortable reading statistical data, and problem-solving oriented

Honest, meticulous, disciplined with deadlines, and able to work independently and in teams