Digital Marketing & E-commerce Lead

Newlab+ Group; Jakarta Pusat; On-site; IDR 350,000,000 - 650,000,000; Full time

Job summary

Newlab+ Group in Indonesia seeks a Digital Marketing & E-Commerce Lead focused on Performance Ads to drive online revenue and scalable customer acquisition. Plan, execute, and scale high-impact paid campaigns across Meta, Google, TikTok, Shopee, Tokopedia, and Lazada to maximize ROI.

The role requires 5+ years in performance marketing with leadership experience in the FMCG/beauty space, strong analytics, testing, and collaboration skills to optimize campaigns and growth opportunities.

Qualifications

• Minimum 5+ years in performance marketing with 3 years in a supervisor/senior role in Personal care/beauty industry/FMCG or related field.
• Proven success in managing and optimizing Google Ads and E-Commerce Ads (Shopee, Lazada, Tokopedia).
• Strong analytical skills with proficiency in data analysis tools.
• Detail-oriented with experience in A/B testing.
• Excellent communication and teamwork skills.
• Strategic mindset with the ability to identify growth opportunities.

Responsibilities

• Define and manage targeting, placement, bidding, campaign settings, and budget allocation across paid media and marketplace channels.
• Execute real-time budget reallocations or campaign pauses based on performance metrics.
• Propose and execute promotional campaigns driven by product performance evaluations.
• Manage end-to-end paid media (Meta, TikTok, Google) and marketplace campaigns (Shopee, Tokopedia, Lazada), including affiliate and live commerce operations.
• Determine testing priorities, evaluate A/B test results, and decide whether to scale, optimize, or discontinue specific campaigns, creatives, offers, or landing pages.
• Propose and lead operational customer relationship strategies across all channels to drive retargeting, audience segmentation, and repeat purchases.
• Propose e-commerce and ad effectiveness metrics, establishing monitoring cadences and data-driven evaluation methods.

Skills

Performance marketing

Leadership

Google Ads

E-commerce ads

Data analysis

A/B testing

Communication

Teamwork

Growth strategy

Job description

We are a fast-growing FMCG company in Indonesia specializing in beauty, health, and wellness products. Our company is committed to elevating confidence through innovative and effective solutions, with a strong focus on quality, accessibility, and continuous product innovation. We consistently strive to develop high-performing products that meet evolving consumer needs and market trends, with the ambition to become a leading player in the industry and shape the future of beauty and wellness.

Currently, we are looking for a passionate and result-oriented Digital Marketing & E-Commerce Lead with a strong focus on Performance Ads to drive our online revenue and scalable customer acquisition. The ideal candidate will play a pivotal role in planning, executing, and scaling high-impact paid performance campaigns across top digital and e-commerce platforms while optimizing media spending to deliver maximum ROI.

Responsibilities

• Define and manage targeting, placement, bidding, campaign settings, and budget allocation across paid media and marketplace channels.
• Execute real-time budget reallocations or campaign pauses based on performance metrics.
• Propose and execute promotional campaigns driven by product performance evaluations.
• Manage end-to-end paid media (Meta, TikTok, Google) and marketplace campaigns (Shopee, Tokopedia, Lazada), including affiliate and live commerce operations.
• Determine testing priorities, evaluate A/B test results, and decide whether to scale, optimize, or discontinue specific campaigns, creatives, offers, or landing pages.
• Propose and lead operational customer relationship strategies across all channels to drive retargeting, audience segmentation, and repeat purchases.
• Propose e-commerce and ad effectiveness metrics, establishing monitoring cadences and data-driven evaluation methods.

Requirements:

• Minimum 5+ year of experience in performance marketing with 3 years in a supervisor/senior role in Personal care/beauty industry/FMCG or related field
• Proven success in managing and optimizing Google Ads and E-Commerce Ads (Shopee, Lazada, Tokopedia)
• Strong analytical skills with proficiency in data analysis tools
• Detail-oriented with experience in A/B testing
• Excellent communication and teamwork skills
• Strategic mindset with the ability to identify growth opportunities