Social Media Strategist

Kreabi; Palembang; On-site; IDR 60,000,000 - 120,000,000; Full time

Job summary

Kreabi is seeking a Social Media Strategist in Palembang to develop brand-aligned social strategies and content plans. You will conduct audience and trend research and collaborate with creative and account teams to ensure impactful activations across online and offline channels.

The role focuses on strategic and creative thinking, with a strong emphasis on analytics to optimize campaigns and drive brand objectives in a dynamic market.

Qualifications

• Experience in social media, marketing, branding, advertising, or related fields.
• Strong strategic and creative thinking.
• Good understanding of social media platforms and content strategy.
• Strong research and analytical skills.
• Able to develop relevant and engaging campaign ideas.
• Good communication and presentation skills.
• Able to manage multiple projects and work collaboratively with a team.
• Up-to-date with social media, culture, and marketing trends.

Responsibilities

• Develop social media strategies based on brand objectives, audience, and positioning.
• Conduct audience, competitor, and trend research to support strategic decisions.
• Develop content plans, campaign concepts, and creative directions.
• Create strategies for social media campaigns and relevant brand activations.
• Work closely with creative and account teams to ensure effective execution.
• Monitor and analyze social media and campaign performance.
• Provide insights and recommendations to improve future strategies and campaigns.

Skills

Strategic thinking

Creative thinking

Communication

Presentation

Research

Analytics

Campaign ideation

Project management

Team collaboration

Job description

Developing social media strategies and campaigns that help brands connect with their audience and achieve their marketing objectives. This role works across content, campaigns, and brand communication, including online and offline activations that are relevant to the brand’s social media presence.

Responsibilities

• Develop social media strategies based on brand objectives, audience, and positioning.
• Conduct audience, competitor, and trend research to support strategic decisions.
• Develop content plans, campaign concepts, and creative directions.
• Create strategies for social media campaigns and relevant brand activations.
• Work closely with creative and account teams to ensure effective execution.
• Monitor and analyze social media and campaign performance.
• Provide insights and recommendations to improve future strategies and campaigns.

Qualification

• Experience in social media, marketing, branding, advertising, or related fields.
• Strong strategic and creative thinking.
• Good understanding of social media platforms and content strategy.
• Strong research and analytical skills.
• Able to develop relevant and engaging campaign ideas.
• Good communication and presentation skills.
• Able to manage multiple projects and work collaboratively with a team.
• Up-to-date with social media, culture, and marketing trends.