Social Media Specialist

HAVANNA FAMILY REFLEXOLOGY; Surabaya ꦱꦸꦫꦧꦪ; On-site; IDR 78,120,000 - 111,600,000; Full time

Job summary

HAVANNA FAMILY REFLEXOLOGY is seeking a Social Media Specialist in Surabaya to drive brand presence and engagement across platforms. You will design content strategies, coordinate with creatives, and monitor performance with data-driven insights.

Key responsibilities include managing content calendars, campaigns, and audience interactions while staying ahead of trends. A Bachelor's degree and 1–3 years in digital marketing are preferred for this fast-paced role.

Qualifications

• Bachelor's degree required or equivalent in a related field.
• 1–3 years in social media management, content marketing, or digital marketing.
• Strong understanding of platforms (Instagram, TikTok, Threads, etc.) and trends.
• Familiarity with analytics tools to measure performance and guide decisions.
• Ability to develop strategy and creative campaign ideas.
• Able to work in a fast-paced environment with multitasking and deadlines.
• Experience managing content calendars and cross-team coordination.
• Experience managing brand/business social media accounts.

Responsibilities

• Develop content strategy with the marketing team aligned with brand objectives and target audience.
• Design content themes, campaigns, and promotions to drive engagement and awareness.
• Manage content calendar, publication schedule, and deadlines across digital platforms.
• Monitor and analyse content performance metrics using analytics tools and provide data-driven improvements.
• Follow industry trends, competitor activity, and new platform developments.
• Coordinate with designers, videographers, and copywriters to ensure brand message consistency.
• Manage audience interactions (comments, DM, community management) as needed.
• Create clear and understandable social media performance reports for presentation to management.

Skills

Social media management

Content strategy

Analytics

Brand management

Cross-team coordination

Multitasking

Education

Bachelor's degree

Tools

Instagram

TikTok

Meta Insights

Google Analytics

Job description

As a Social Media Specialist, you are responsible for designing content strategy, managing brand digital presence, and ensuring growth in engagement and awareness through relevant data and trends.

Key responsibilities

Develop content strategy with the marketing team aligned with brand objectives and target audience

Design content themes, campaigns, and promotions to drive engagement and brand awareness

Manage content calendar, publication schedule, and deadlines across digital platforms

Monitor and analyse content performance metrics using analytics tools and provide data-driven improvement recommendations

Follow industry trends, competitor activity, and new platform/technology developments

Coordinate with designers, videographers, and copywriters to ensure brand message consistency

Manage audience interactions (comments, DM, community management) as needed

Create clear and understandable social media performance reports for presentation to management

About you

Bachelor's degree in any field

Minimum 1-3 years of experience in social media management, content marketing, or digital marketing

Strong understanding of social media platforms (Instagram, TikTok, Threads, etc.) and current trends

Familiarity with analytics tools (Instagram/Meta Insights, Google Analytics, etc.) to measure performance and make data-driven decisions

Ability to develop strategy and creative campaign ideas

Able to work in a fast-paced environment with multitasking and tight deadlines

Experience managing content calendars and cross-team coordination

Experience managing brand/business social media accounts