Senior Social Media Specialist

Octarine; Bogor; On-site; IDR 89,280,000 - 156,240,000; Full time

Job summary

Octarine is seeking a driven Social Media Manager in Indonesia to lead strategy and execution across platforms. You will oversee content calendars, campaigns, and daily operations to ensure timely, on-brand delivery.

You will collaborate with creative and cross-functional teams, translate brand objectives into compelling content, monitor performance with analytics, and stay up-to-date with trends to drive audience growth and engagement.

Qualifications

• 3–5 years of experience in social media management or digital marketing.
• Experience managing multiple social accounts and campaigns.
• Strong understanding of platform-specific best practices.
• Excellent copywriting and storytelling to translate brand objectives.
• Experience supervising content production with cross-functional teams.
• Strong analytical, communication, and project management skills.
• Up-to-date with social media trends and content performance optimization.

Responsibilities

• Develop and execute social media strategies, content calendars, and platform plans aligned with brand objectives.
• Lead development of campaigns, creative concepts, and engaging content initiatives.
• Manage daily social media operations across multiple platforms with timely content execution.
• Supervise content production and provide creative feedback for quality and brand consistency.
• Monitor performance, analyze metrics, and optimize strategies.
• Identify trends and opportunities to grow brand visibility and audience engagement.

Skills

Social media management

Digital marketing

Content planning

Copywriting

Creative development

Analytics & reporting

Team coordination

Job description

Responsibilities

• Develop and execute social media strategies, content calendars, and platform-specific plans aligned with brand objectives.
• Lead the development of social media campaigns, creative concepts, and engaging content initiatives.
• Manage daily social media operations across multiple platforms, ensuring consistent and timely content execution.
• Supervise content production and provide creative feedback to ensure quality, relevance, and brand consistency.
• Monitor social media performance, analyze key metrics, and optimize content and campaign strategies.
• Identify emerging trends and opportunities to improve brand visibility, audience engagement, and social media growth.

Requirements

• Minimum 3-5 years of experience in social media management, digital marketing, or a related field.
• Proven experience managing multiple social media accounts and executing social media campaigns.
• Strong understanding of social media strategy, content planning, creative development, and platform-specific best practices.
• Excellent copywriting, storytelling, and creative judgment, with the ability to translate brand objectives into engaging content.
• Experienced in supervising content production and coordinating with creative and cross-functional teams.
• Strong analytical, communication, and project management skills, with the ability to manage multiple priorities.
• Up to date with social media trends, platform updates, and content performance optimization.