Social Media Officer

Brown Bag Films Studio; Denpasar Barat; On-site; IDR 133,920,000 - 267,840,000; Full time

Job summary

Brown Bag Films Studio is seeking a proactive Social Media Manager to craft and execute a cohesive social media strategy across platforms. You will develop engaging content, manage profiles, and actively engage with the audience to build a strong online presence.

You will analyze performance metrics, report insights, and adapt tactics as trends evolve. This role requires staying current with platform updates and regulatory considerations to ensure compliant, effective campaigns.

Qualifications

• In-depth knowledge of major social media platforms and how to leverage them effectively.
• Strong ability to create engaging content across text, image, video and graphics.
• Experience using social media analytics to measure performance and optimize strategy.
• Knowledge of audience segmentation techniques for targeted messaging.
• Ability to analyze industry trends and adapt strategies accordingly.
• Awareness of legal and ethical considerations in social media campaigns.

Responsibilities

• Develop and implement a comprehensive social media strategy aligned with marketing goals.
• Create engaging content tailored to each platform and target audience.
• Manage and update profiles across platforms to grow presence.
• Interact with online communities and respond to comments/messages to foster relationships.
• Monitor KPIs and prepare reports to inform optimization decisions.
• Stay current with trends and platform changes to maintain competitiveness.

Skills

Social media platforms

Content creation

Analytics and metrics

Audience segmentation

Trend analysis

Compliance and regulations

Tools

Graphic design software

Video editing software

Job description

Creating and implementing a comprehensive social media strategy aligned with the organization's marketing and communication objectives.

Developing engaging and relevant social media content, including text, images, videos, and graphics, tailored to the target audience and platform.

Managing and maintaining the organization's presence on various social media platforms, including account setup, profile optimization, and regular updates.

Actively engaging with the online community, responding to comments and messages, and fostering discussions to build relationships and increase engagement.

Monitoring and analysing key performance indicators (KPIs), generating reports, and using datadriven insights to optimize social media strategies.

Staying updated on industry trends, social media algorithm changes, and emerging platforms to ensure that the organization's social media presence remains current and competitive.

Knowledge

1. Social Media Platforms

In-depth knowledge of various social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn, TikTok) including their features, best practices, and trends.

2. Content Creation

Proficiency in content creation, including writing, graphic design, video editing, and multimedia content production, to create engaging social media posts.

3. Analytics and Metrics

Familiarity with social media analytics tools and metrics to track performance, measure engagement, and gather insights for optimization.

4. Audience Segmentation:

Knowledge of audience segmentation techniques to target specific demographics and

5. Trend Analysis

Keeping up-to-date with social media trends, industry news, and emerging technologies to adapt strategies accordingly.

6. Compliance and Regulations

Awareness of legal and ethical considerations related to social media, including copyright, privacy, and industry-specific regulations.

Experience

1. Social Media Management

Prior experience in managing and curating content across various social media platforms, including content creation, scheduling, and engagement.

2. Content Creation

Proficiency in creating diverse types of content, such as text, images, videos, and infographics, tailored to different social media channels and target audiences.