Social Media Strategist

Dekoruma; Jakarta Barat; On-site; IDR 180,000,000 - 300,000,000; Full time

Job summary

Dekoruma is seeking a seasoned Social Media & Digital Marketing professional to lead content planning, trend monitoring, and on-camera product storytelling. You will craft engaging campaigns and report performance to optimize results across platforms.

The ideal candidate has 3+ years in social media/digital marketing, strong analytical skills, and the ability to collaborate cross-functionally to drive brand objectives.

Qualifications

• Bachelor’s degree in Marketing, Communications, Advertising, or related field.
• 3+ years of experience in Social Media / Digital Marketing.
• Strong social media strategy & content planning skills.
• Strong creative thinking & trend awareness.
• Strong analytical & reporting skills.
• Comfortable and confident as an on-camera talent.
• Experience in campaign development & execution.
• Able to lead projects and collaborate cross-functionally.
• Strong understanding of social media platforms & audience behavior.

Responsibilities

• Develop content plans, creative concepts, and social-first ideas and activities based on brand objectives, audience insights, and platform behavior.
• Monitor and report social media performance, translating data into actionable insights and recommendations.
• Stay up to date with social media trends, platform updates, and emerging content formats.
• Confidently present products on camera and translate product USPs into appealing, natural, and compelling selling points during content creation.
• Connect with the community, build meaningful engagement, and foster ongoing conversations with the audience.

Skills

Social media strategy

Content planning

Creative thinking

Trend awareness

Analytical reporting

On-camera talent

Campaign development

Project leadership

Cross-functional collaboration

Platform understanding

Education

Bachelor’s degree in Marketing, Communications, Advertising, or related field

Job description

• Develop content plans, creative concepts, and social-first ideas and activities based on brand objectives, audience insights, and platform behavior.

Performance Monitoring & Reporting:

• Monitor and report social media performance, translating data into actionable insights and recommendations.

Trend & Platform Monitoring:

• Stay up to date with social media trends, platform updates, and emerging content formats.

On-Camera Talent & Product Selling:

• Confidently present products on camera and translate product USPs into appealing, natural, and compelling selling points during content creation.

Community & Engagement:

• Connect with the community, build meaningful engagement, and foster ongoing conversations with the audience.

Qualification (Priority skill & Education)

• Bachelor’s degree in Marketing, Communications, Advertising, or related field
• 3+ years of experience in Social Media / Digital Marketing
• Strong social media strategy & content planning skills
• Strong creative thinking & trend awareness
• Strong analytical & reporting skills
• Comfortable and confident as an on-camera talent
• Experience in campaign development & execution
• Able to lead projects and collaborate cross-functionally
• Strong understanding of social media platforms & audience behavior