Social Media Strategist

PT Aimskincare Manufacturing Indonesia; Jakarta Utara; On-site; IDR 66,960,000 - 111,600,000; Full time

Job summary

PT Aimskincare Manufacturing Indonesia is seeking a results-oriented Social Media & Content Planner to develop and execute content plans across digital channels. You will craft pillars, campaigns, and ideas aligned with the brand, while defining objectives, formats, and CTAs for each piece of content.

You will write captions and headlines, research trends and competitors, and turn data into actionable recommendations to optimize performance.

Qualifications

• Minimum 1–2 years of experience in social media, content planning, or a similar role.
• Able to develop social media strategies, content pillars, and monthly content calendars.
• Strong copywriting, storytelling, and creative content ideation skills.
• Good written and spoken English for communication and content development.
• Up-to-date with social media trends on Instagram and TikTok.
• Able to conduct trend and competitor research to support content development.
• Understands social media analytics and can turn data into actionable insights and content recommendations.
• Able to collaborate with Content Creators, Graphic Designers, and the Marketing Team.
• Creative, detail-oriented with a strong sense of content and brand.
• Experience in the beauty/skincare industry is a plus.

Responsibilities

• Develop content plans and content calendars for all AIMGROUP digital channels, particularly social media.
• Develop content pillars, themes, campaigns, and content ideas based on brand needs and target audiences.
• Define the objective, angle, format, key message, CTA, and publishing schedule for each piece of content.
• Develop content ideas that are relevant to current trends while maintaining the brand’s identity and positioning.
• Plan a balanced mix of content, including educational, informational, promotional, engagement, storytelling, and brand-building content.
• Write copy for social media content, including captions, headlines, carousels, Stories, ads, and campaigns.
• Conduct research on social media trends, industry developments, competitors, audiences, and relevant topics.
• Identify emerging content trends, formats, keywords, hooks, and conversation topics with potential for development.
• Conduct benchmarking of competitors and other relevant brands to support content development.
• Turn research findings into actionable content ideas and recommendations.
• regularly evaluate content performance and analyze metrics such as reach, impressions, engagement, views, and saves.
• Identify highest- and lowest-performing content and factors influencing performance.
• Analyze hooks, topics, formats, CTAs, and publishing times to improve future content.
• Develop recommendations based on data and insights.
• Prepare monthly content performance reports and compile key findings and recommendations.
• Regularly evaluate content pillars and overall strategy; conduct experiments/A-B testing on hooks, copy, CTAs, formats, and angles.
• Collaborate with Social Media, Graphic Designers, Video Editors, Performance Marketing, and other teams throughout production.
• Ensure visuals and copy communicate a consistent message aligned with brand identity.

Skills

Social media strategy

Content planning

Copywriting

Storytelling

Creative ideation

Trend research

English proficiency

Content collaboration

Brand alignment

Job description

Minimum 1-2 years of experience in Social Media, Content Planning, or a similar role.

Able to develop social media strategies, content pillars, and monthly content plans/calendars.

Strong skills in copywriting, storytelling, and creative content ideation.

Good written and spoken English skills for communication and content development purposes.

Up-to-date with social media trends, particularly on Instagram and TikTok.

Able to conduct trend and competitor research to support content development.

Understands social media analytics and is able to turn data into actionable insights and content recommendations.

Able to collaborate effectively with Content Creators, Graphic Designers, and the Marketing Team.

Creative, detail-oriented, with a strong sense of content and brand.

Experience in the beauty/skincare industry is a plus.

Job Description

Develop content plans and content calendars for all AIMGROUP digital channels, particularly social media.

Develop content pillars, themes, campaigns, and content ideas based on brand needs and target audiences.

Define the objective, angle, format, key message, CTA, and publishing schedule for each piece of content.

Develop content ideas that are relevant to current trends while maintaining the brand’s identity and positioning.

Plan a balanced mix of content, including educational, informational, promotional, engagement, storytelling, and brand-building content.

2. Copywriting & Content Development

Write copy for social media content, including captions, headlines, carousels, Stories, ads, and campaigns.

3. Content Research

Conduct research on social media trends, industry developments, competitors, audiences, and relevant topics.

Identify emerging content trends, formats, keywords, hooks, and conversation topics with potential for development.

Conduct benchmarking of competitors and other relevant brands to support content development.

Turn research findings into actionable content ideas and recommendations.

4. Content Performance Analysis

Regularly evaluate content performance.

Analyze metrics such as reach, impressions, engagement, engagement rate, views, watch time, saves, shares, clicks, and conversions, depending on the content objective.

Identify the highest- and lowest-performing content and the factors contributing to their performance.

Analyze the effectiveness of hooks, topics, formats, CTAs, publishing times, and communication approaches.

Develop recommendations to improve future content performance based on data and insights.

5. Content Reporting & Optimization

Prepare monthly content performance reports.

Compile key findings, insights, and recommendations based on social media performance data.

Regularly evaluate content pillars and overall content strategy.

Develop and conduct experiments/A-B testing on hooks, copy, CTAs, formats, and content angles.

Use analytical findings as a basis for developing the next content planning cycle.

Collaborate with Social Media, Graphic Designers, Video Editors, Performance Marketing, and other relevant teams throughout the content production process.

Ensure that visuals and copy communicate a consistent message and are aligned with the brand identity.