Social Media Specialist

BHSKIN Banyuwangi; Mlati; Hybrid; IDR 66,960,000 - 100,440,000; Full time

Benefits offered by this job

Training and development programs

Remote work 1x per week

Job summary

BHSKIN Banyuwangi is seeking a Social Media Specialist to develop and execute social media strategies and content plans that align with brand objectives.

You will create engaging content, manage calendars, write captions, analyze performance data, and collaborate with Marketing and Creative teams. Remote 1x per week and training opportunities are provided to support your growth in the beauty, skincare, and wellness space.

Qualifications

• Minimum 1 year of experience as a Social Media Specialist or similar position
• Understanding of social media strategy, algorithms, and platform developments (Instagram, TikTok, etc.)
• Basic copywriting and content planning skills
• Ability to read insights, analyze content performance, and optimize strategy based on data
• Up to date with social media trends, viral content, and digital audience behavior
• Interest in Beauty, Skincare, and Wellness industries
• Creative, communicative, proactive, and able to work independently and in teams
• Accustomed to working with targets, deadlines, and strong time management
• Work from home 1x per week
• Training and professional development programs

Responsibilities

• Develop social media strategy and content plans aligned with brand objectives
• Generate creative content ideas that are relevant and follow current digital trends
• Create clear content briefs for Talent and Video Production teams
• Write copywriting, captions, and CTAs that increase engagement
• Manage content calendar and ensure all content is published on time
• Analyze content performance through social media insights and provide strategy recommendations based on data
• Collaborate with Marketing and Creative teams to execute impactful campaigns

Skills

Social media strategy

Content planning

Copywriting

Content calendar

Analytics

Team collaboration

Time management

Remote work

Job description

We are looking for a Social Media Specialist to develop and execute social media strategies and content plans aligned with brand objectives. You will create creative, relevant content that follows current digital trends, manage content calendars, and analyze performance data to optimize strategy.

Key responsibilities

Develop social media strategy and content plans aligned with brand objectives

Generate creative content ideas that are relevant and follow current digital trends

Create clear content briefs for Talent and Video Production teams

Write copywriting, captions, and CTAs that increase engagement

Manage content calendar and ensure all content is published on time

Analyze content performance through social media insights and provide strategy recommendations based on data

Collaborate with Marketing and Creative teams to execute impactful campaigns

About you

Minimum 1 year of experience as a Social Media Specialist or similar position

Understanding of social media strategy, algorithms, and platform developments (Instagram, TikTok, etc.)

Basic copywriting and content planning skills

Ability to read insights, analyze content performance, and optimize strategy based on data

Up to date with social media trends, viral content, and digital audience behavior

Interest in Beauty, Skincare, and Wellness industries

Creative, communicative, proactive, and able to work independently and in teams

Accustomed to working with targets, deadlines, and strong time management

Work from home 1x per week

Training and professional development programs