Social Media Specialist

PT Grandville Food Indonesia; Jakarta Pusat; On-site; IDR 78,120,000 - 133,920,000; Full time

Job summary

PT Grandville Food Indonesia is seeking a creative Social Media Specialist to manage daily content across our channels, execute on the approved calendar, and craft engaging posts that align with our brand voice.

You will ideate, shoot, edit, and publish short-form content for platforms like Instagram, TikTok, and YouTube, while tracking basic performance metrics and collaborating with Marketing and Product teams.

Qualifications

• Bachelor’s degree in a related field.
• Minimum 1 year of experience in social media, content creation, or digital marketing.
• Proficient with managing Instagram, TikTok, YouTube, Facebook and other channels.
• Understanding of social media trends, formats, and platform nuances.
• Able to create social content from ideation to shooting, editing and publishing.

Responsibilities

• Manage day-to-day execution across company social channels.
• Publish content according to approved calendar and direction from the Social Media Supervisor.
• Create content ideas and produce short-form formats (Reels, TikTok, Shorts, Stories, carousels).
• Conduct basic photo/video shooting and editing; organize content assets.
• Monitor trends and adapt them to the brand while maintaining guidelines.
• Engage with audience, escalate issues per guidelines, and collect feedback.
• Monitor reach, engagement, and follower growth; report insights to the team.

Skills

Social media management

Content ideation

Video editing

Copywriting

Graphic design

Education

Bachelor’s degree in Communications/Marketing/Digital Marketing/Creative Media

Tools

CapCut

Canva

Adobe Premiere Pro

Job description

Bachelor’s degree in Communication, Marketing, Digital Marketing, Creative Media, or a related field.

Minimum 1 year of experience in Social Media, Content Creation, Digital Marketing, or a related role.

Familiar with managing social media platforms such as Instagram, TikTok, YouTube, Facebook, and other relevant channels.

Good understanding of social media trends, content formats, and platform characteristics.

Able to create social media content, including content ideation, basic scripting, shooting, editing, and publishing.

Proficient in basic video editing and graphic design tools, such as CapCut, Canva, Adobe Premiere Pro, or similar applications.

Creative, proactive, and able to develop engaging and relevant content based on the established content direction.

Good understanding of copywriting, storytelling, captions, hooks, and CTAs.

Comfortable with photo/video shooting and appearing in content when required.

Basic understanding of social media analytics and performance metrics.

Good communication, teamwork, and time-management skills.

Able to work with multiple content tasks and deadlines in a fast-paced environment.

Willing to learn and adapt to new social media trends, tools, and content formats.

A portfolio of social media content, videos, or creative work is preferred.

Key Responsibilities

1. Social Media Execution

Manage the day-to-day execution of content across the company’s social media channels.

Publish and schedule content according to the approved content calendar and direction from the Social Media Supervisor.

Ensure content is published accurately and consistently across relevant platforms.

Ensure captions, hashtags, thumbnails, tags, and other publishing elements are properly prepared.

2. Content Creation

Develop content ideas based on the content direction, campaign brief, and social media plan provided by the Supervisor.

Create short-form content such as Instagram Reels, TikTok videos, YouTube Shorts, Stories, carousels, and static content.

Assist in preparing scripts, captions, storyboards, and content concepts.

Create content that is relevant to the brand, target audience, and current social media trends.

3. Content Production

Conduct basic photo and video shooting for social media content.

Perform video editing, photo editing, graphic design, and basic motion content production.

Handle the content production process from shooting to final editing.

Organize and maintain the company’s content assets, raw footage, photos, and creative files.

Revise content based on feedback and approval from the Supervisor.

4. Trend Monitoring

Monitor social media trends, viral formats, sounds, hashtags, creators, and emerging content styles.

Share relevant trends and content opportunities with the Social Media Supervisor.

Adapt suitable trends into content while maintaining the company’s brand identity and communication guidelines.

5. Community Management

Monitor and respond to comments, direct messages, mentions, and audience interactions according to established guidelines.

Escalate customer complaints, sensitive issues, or inquiries requiring further handling to the Supervisor or relevant department.

Collect audience feedback and identify frequently asked questions or content opportunities.

6. Performance Monitoring

Monitor basic performance metrics of published content, including reach, views, engagement, followers growth, and watch time.

Prepare basic content performance data for the Supervisor.

Identify content that performs well and provide observations or suggestions for future content.

Coordinate with Marketing, Brand, Commercial, Product, and other departments to support content requirements.

Support social media activities for campaigns, product launches, events, promotions, and brand collaborations.

Execute other social media and content-related tasks assigned by the Social Media Supervisor.