Content Creator

PT Aimskincare Manufacturing Indonesia; Jakarta Utara; On-site; IDR 89,280,000 - 145,080,000; Full time

Job summary

AIMGROUP is seeking a Content Creator to craft engaging content for its social channels. You will translate creative ideas into compelling reels, TikTok clips, and short-form videos reflecting the brand identity.

You'll research trends, plan content with the team, shoot and edit photos/videos, and ensure timely publication across platforms. A strong English skill set and a passion for beauty/ skincare are preferred.

Qualifications

• Active English is a must.
• Minimum 1--2 years of experience as a Content Creator or in a similar role.
• Creative and able to develop engaging content ideas, concepts, and scripts.
• Able to create scripts for Reels, TikTok, and short-form videos, including hooks, storylines, and CTAs.
• Up-to-date with Instagram, TikTok, Reels, and short-form content trends.
• Skilled in photo/video shooting and video editing.
• Strong understanding of storytelling, visual composition, and audience engagement.
• Comfortable working both in front of and behind the camera.
• Able to translate content plans into engaging content that reflects the brand’s character and identity.
• Creative, adaptable, detail-oriented, and able to work according to production timelines.
• Experience in the beauty/skincare industry is a plus.

Responsibilities

• Content Ideation & Planning: Develop creative content ideas for AIMGROUP’s social media channels.
• Trend & Content Research: Actively research trends across TikTok, Instagram, YouTube, and other digital platforms.
• Content Production: Handle the production of photo and video content for social media needs.
• Video Editing & Content Execution: Perform basic to intermediate video editing for short-form content.
• Social Media Content Execution: Ensure content is ready for publication according to the content calendar.

Skills

English proficiency

Content creation experience

Creativity

Scriptwriting

Trend awareness

Video shooting

Video editing

Storytelling

On-camera presence

Brand alignment

Attention to detail

Time management

Beauty/skincare experience

Job description

Active English is a must. Good spoken English skills and confident using English for content creation and on-camera purposes.

Minimum 1–2 years of experience as a Content Creator or in a similar role.

Creative and able to develop engaging content ideas, concepts, and scripts.

Able to create scripts for Reels, TikTok, and short-form videos, including hooks, storylines, and CTAs.

Up-to-date with Instagram, TikTok, Reels, and short-form content trends.

Skilled in photo/video shooting and video editing.

Strong understanding of storytelling, visual composition, and audience engagement.

Comfortable working both in front of and behind the camera.

Able to translate content plans into engaging content that reflects the brand’s character and identity.

Creative, adaptable, detail-oriented, and able to work according to production timelines.

Experience in the beauty/skincare industry is a plus.

Key Responsibilities

1. Content Ideation & Planning

Develop creative content ideas for AIMGROUP’s social media channels.

Contribute to weekly and monthly content planning together with the Copywriter and Marketing Team.

Develop content concepts based on content pillars, campaigns, trends, and brand needs.

Determine suitable content formats, such as Reels, TikTok, and short-form videos.

Develop content concepts with the potential to increase brand awareness, engagement, and audience interaction.

2. Trend & Content Research

Actively research trends across TikTok, Instagram, YouTube, and other digital platforms.

Identify relevant trending topics, audio, video formats, memes, challenges, visual styles, and other emerging trends.

Conduct benchmarking of competitors and other relevant brands.

Adapt trends into content that remains aligned with AIMGROUP’s brand character and positioning.

Provide content recommendations based on current trends and audience behavior.

3. Content Production

Handle the production of photo and video content for social media needs.

Prepare production requirements, including concepts, shot lists, locations, props, and visual references.

Shoot photos and videos using smartphones and other production equipment.

Act as a talent/on-camera personality for selected content when required.

Ensure that the final production aligns with the concept, brief, and brand identity.

4. Video Editing & Content Execution

Perform basic to intermediate video editing for short-form content.

Transform raw footage into engaging content that is suited to each platform’s characteristics.

Add subtitles, text overlays, audio, transitions, and other supporting elements.

Adjust pacing and storytelling to effectively capture and retain audience attention.

Prepare content in the appropriate formats and dimensions for each platform.

5. Social Media Content Execution

Ensure content is ready for publication according to the content calendar.

Coordinate with the Copywriter regarding scripts, captions, headlines, hooks, and CTAs.

Coordinate with the Graphic Designer/