Social Media Specialist

Gigisusu; Provinsi Bali; On-site; IDR 78,120,000 - 122,760,000; Full time

Benefits offered by this job

Basic Salary

Bonus

Paid Overtime

Job summary

GIGI SUSU is seeking a creative Social Media Specialist to lead monthly and weekly content strategies for local and international audiences. You will plan calendars, craft engaging hooks and captions, and coordinate with photographers, designers, and staff to produce compelling content.

Responsibilities include posting across Instagram, TikTok, and Threads, managing community interactions, and driving campaigns for new products and events.

Qualifications

• Diploma or bachelor’s degree in Marketing, Communications, Digital Marketing, Creative Media, Advertising, PR, or related fields.
• 1–2 years of experience in Social Media, Digital Marketing, Content Creation, or related roles.
• Experience in F&B, hospitality, lifestyle, retail, or tourism is preferred; professional Instagram & TikTok experience is required.
• Proficient in Instagram, TikTok, Threads, Facebook, and Google Business Profile.
• Comfortable creating Reels, TikTok videos, Stories, Carousels, UGC, and basic photography.
• Familiar with Instagram Insights, TikTok Analytics, and Meta Business Suite.
• Basic Google Analytics knowledge is a plus.

Responsibilities

• Develop and execute monthly & weekly social media strategies aligned with GIGI SUSU's goals.
• Develop content pillars and identify trends for local and international audiences.
• Plan monthly content calendars and develop hooks, captions, CTAs, and scripts.
• Coordinate and participate in content production with photographers, videographers, designers, and staff.
• Manage daily posting across Instagram, TikTok, Threads, and other platforms.
• Manage comments, DMs, mentions, and customer interactions with a friendly tone.
• Develop and execute social media campaigns for products, promotions, events, and campaigns.
• Identify and coordinate KOLs, influencers, and creators for collaborations.
• Monitor and report key metrics: reach, engagement, views, follower growth, conversions.
• Provide data-driven recommendations for continuous improvement.

Skills

Social media management

Content creation

Storytelling

Data analysis

Team collaboration

Education

Diploma/Bachelor's degree in Marketing or related fields

Tools

Canva

CapCut

Adobe Photoshop/Illustrator

Meta Business Suite

Instagram Insights

TikTok Analytics

Google Analytics

Job description

• Develop and execute monthly & weekly social media strategies aligned with Gigi Susu's marketing and business goals.
• Develop content pillars and identify relevant trends for local and international audiences.
• Plan monthly content calendars and develop creative concepts, hooks, captions, CTAs, and scripts.
• Coordinate and participate in content production with photographers, videographers, designers, creators, staff, and community members.
• Manage daily posting across Instagram, TikTok, Threads, and other relevant platforms.
• Manage comments, DMs, mentions, and customer interactions with a friendly and brand-appropriate tone.
• Develop and execute social media campaigns for new products, promotions, events, seasonal campaigns, and community activities.
• Identify, approach, and coordinate relevant KOLs, influencers, and content creators for collaborations.
• Monitor and report key social media performance metrics, including reach, engagement, views, follower growth, and conversions.
• Analyze content performance and provide data-driven recommendations for continuous improvement.

Unlock job insights

Hirer responsiveness Salary match Number of applicants

FMCG Manufacturing 101-1,000 employees

GIGI SUSU is more than just a place to eat - it is a home.

As a trusted and beloved culinary destination, we deliver warm and meaningful dining experiences built on quality, consistency, and moments of togetherness.

We proudly roast, blend, and brew our own coffee, bake fresh bakery items and pastries every day, and serve thoughtfully crafted menus from brunch until dinner.

With a strong focus on guest experience, every visit is designed to feel familiar, memorable, and full of stories.

GIGI SUSU is more than just a place to eat - it is a home.

As a trusted and beloved culinary destination, we deliver warm and meaningful dining experiences built on quality, consistency, and moments of togetherness.

We proudly roast, blend, and brew our own coffee, bake fresh bakery items and pastries every day, and serve thoughtfully crafted menus from brunch until dinner.

With a strong focus on guest experience, every visit is designed to feel familiar, memorable, and full of stories.

REQUIREMENTS

• Diploma/Bachelor's degree in Marketing, Communications, Digital Marketing, Creative Media, Advertising, PR, or related fields.
• 1-2 years of experience in Social Media, Digital Marketing, Content Creation, or related roles.
• Experience in F&B, hospitality, lifestyle, retail, or tourism is preferred; professional Instagram & TikTok experience is required.
• Proficient in Instagram, TikTok, Threads, Facebook, and Google Business Profile.
• Comfortable creating Reels, TikTok videos, Stories, Carousels, UGC, and basic photography.
• Proficient in Canva and CapCut; Adobe Photoshop/Illustrator and video editing software are a plus.
• Familiar with Instagram Insights, TikTok Analytics, and Meta Business Suite.
• Basic Google Analytics knowledge is a plus.
• Willing to work on-site in Canggu and support selected events or campaign periods.

PERSONAL QUALIFICATIONS

• Creative, visual, and naturally curious about social media trends and internet culture.
• Strong in storytelling, communication, organization, and able to work proactively in a fast-paced F&B environment.
• Comfortable interacting with customers, working independently or as part of a team, and managing multiple projects.
• Passionate about food, coffee, lifestyle, culture, travel, and community.

• Basic Salary
• Bonus
• Paid Overtime