Social Media Specialist

Pengiklan Anonim; Tangerang Selatan; On-site; IDR 111,600,000 - 189,720,000; Full time

Benefits offered by this job

Health insurance

Professional development opportunities

Job summary

Pengiklan Anonim is seeking a talented Social Media Specialist to build and manage our online presence across Facebook, Instagram, TikTok, Twitter, and LinkedIn. You will develop strategic campaigns that drive engagement, grow followers, and support business objectives.

This role blends creative storytelling with data-driven marketing, requires Indonesian and English fluency, and offers opportunities for professional growth within a collaborative team environment.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media or related field.
• 2-3 years of proven experience managing social media accounts for brands or organisations.
• Strong knowledge of major platforms, their algorithms and advertising tools.
• Excellent writing and communication skills for on-brand content.
• Proficiency with social media management and analytics tools (Hootsuite, Buffer, Meta Business Suite, Google Analytics).
• Creative thinking to generate campaign ideas and execute them effectively.
• Experience with Canva, Adobe Creative Suite or equivalent.
• Strong understanding of SEO principles as applied to social content.
• Excellent organisational skills to manage multiple campaigns and deadlines.
• Indonesian market experience and cultural awareness is highly desirable.
• Fluency in Indonesian and English.

Responsibilities

• Develop, plan and execute social media strategies across Facebook, Instagram, TikTok, Twitter and LinkedIn.
• Create, curate and publish engaging content including posts, images, videos and infographics.
• Monitor performance using analytics and report on engagement, reach and follower growth.
• Engage with followers by responding to comments and inquiries in a timely manner.
• Conduct competitor analysis and stay informed about industry trends and best practices.
• Collaborate with Sales, Customer Service and Product teams for consistent messaging.
• Manage social media advertising campaigns, including budget planning and optimization.
• Identify and manage relationships with influencers and content creators.
• Stay updated with platform changes to maintain visibility and relevance.

Skills

Content creation

Writing & communication

Data-driven marketing

Campaign strategy

Social media analytics

Education

Bachelor's degree in Marketing/Communications/Digital Media

Tools

Hootsuite

Buffer

Meta Business Suite

Google Analytics

Canva

Adobe Creative Suite

Job description

About the role

We are seeking a talented and creative Social Media Specialist to join the Marketing & Communications team. where you will play a crucial role in building and maintaining our digital presence across all social media platforms. As a Social Media Specialist, you will be responsible for developing and executing strategic social media campaigns that drive engagement, increase brand awareness, and support our overall business objectives. This role offers the opportunity to work at the intersection of creativity and data-driven marketing, making a tangible impact on our brand's online visibility and customer relationships.

Key responsibilities

• Develop, plan and execute comprehensive social media strategies across multiple platforms including Facebook, Instagram, TikTok, Twitter and LinkedIn
• Create, curate and publish engaging and original content including written posts, images, videos and infographics that align with brand guidelines and resonate with target audiences
• Monitor social media performance using analytics tools and provide regular reports on key metrics such as engagement rates, reach, impressions and follower growth
• Engage with followers by responding to comments, messages and enquiries in a timely and professional manner, fostering positive community relationships
• Conduct competitor analysis and stay informed about industry trends, emerging platforms and best practices in social media marketing
• Collaborate with other departments including sales, customer service and product teams to ensure consistent messaging and integrated campaigns
• Manage social media advertising campaigns, including budget allocation, targeting and optimisation to maximise ROI
• Identify and manage relationships with influencers and content creators who align with brand values
• Stay up-to-date with platform algorithm changes and adjust strategies accordingly to maintain visibility and relevance

What we're looking for

Bachelor's degree in Marketing, Communications, Digital Media or a related field, or equivalent professional experience in social media marketing

Minimum 2-3 years of proven experience managing social media accounts for brands or organisations

Strong knowledge of major social media platforms and their respective best practices, algorithms and advertising tools

Excellent writing and communication skills with the ability to create compelling, on-brand content for diverse audiences

Proficiency with social media management and analytics tools such as Hootsuite, Buffer, Meta Business Suite, Google Analytics or similar platforms

Creative thinking with the ability to generate innovative campaign ideas and execute them effectively

Experience with graphic design and video editing tools such as Canva, Adobe Creative Suite or equivalent software

Strong understanding of SEO principles and how they apply to social media content

Excellent organisational skills with the ability to manage multiple campaigns simultaneously whilst meeting deadlines

Data-driven mindset with the ability to interpret analytics and translate insights into actionable strategies

Experience in the Indonesian market and cultural awareness is highly desirable

Fluency in Indonesian and English is essential

What we offer

We offer competitive compensation packages, professional development opportunities and a collaborative culture that values innovation and creativity. Our benefits include health insurance coverage, opportunities for skills training and career advancement, flexible working arrangements where applicable, and a supportive team environment. We believe in investing in our employees' growth and providing the tools and resources they need to succeed in their roles. Working with us means being part of a company that recognises and rewards your contributions whilst providing a platform to develop your expertise in digital marketing.